Social Media Users – US, UK and Canada

Social media users - US, UK, Canada

Using our free browser, we compared some user statistics for the period of the last 7 months. Here’s some information about Facebook & Instagram users in the US, UK and Canada.

Key takeaway

Using the statistics from the last 7 months, we can safely agree that less and less people use Instagram and Facebook in the US, UK and Canada. The detailed statistics and infographics are listed below:

Facebook users in the US (September 2018 – March 2019)

  • In the last 7 months, the number of Facebook users in the US decreased by 19 200 000, from 202 300 000 to 183 100 000.
  • The majority of them are women – 55.6% (up from 54.5% in September 2018).
  • People between the ages of 25 and 34 are still the largest user group – 45 000 000 (down from 51 000 000 000 in September 2018).

Facebook users in the UK

  • As of March 2019, there are 36 040 000 Facebook users in the United Kingdom. This means that in the last 7 months the number of users decreased by 2 970 000.
  • Most of the British Instagrammers are women – 53.4% (up from 52.5% in September 2018).
  • Users aged 25 to 34 remain the largest user group – 9 200 000 (down from 9 900 000 in September).

Facebook users in Canada

  • There were 19 670 000 Facebook users in Canada in March 2019 – another decrease in the number of users compared to September 2018 stats (2 590 000).
  • Again, the slight majority of the users are women – 54.2% (up from 53.6% in September).
  • Users aged 25 to 34 were the largest group – 4 900 000 (down from 5 500 000).

Instagram users in the US (September 2018 – March 2019)

  • As in the case of Facebook, the numbers went down over the course of the last seven months. The number of Instagram users in the Land of Liberty decreased by 14 600 000, going down from 122 600 000 to 108 000 000.
  • Currently, most of the American Instagram users are women – 57.1% (up from 56.4% in September 2018).
  • The biggest user group are people aged 25 to 34 – 37 000 000 (down from 40 000 000 in September 2018).

Instagram users in the UK

  • Another decrease in the number of users – 1 930 000 (from 23 340 000 down to 21 410 000).
  • Women prevail again..Most of Instagram users in the UK are women – 56.5% – up from 55.7% back in September 2018.
  • People aged 25 to 34 remain the largest user group – 6 800 000 (down by 500 000 compared to September).

Instagram users in Canada

  • Another decline – the number of Instagram users in Canada decreased by 1 320 000 (from 12 750 000 to 11 430 000).
  • Most of the users are women – 55.9% – not much change here (0.2%).
  • As of March 2019, the largest user group are people aged 25 to 34 – 3 900 000 (down from 4 200 000).

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We recently launched the stats archive, so now you can also access data from previous months 🙂