Customer relationships + social media CRM tools = a stronger brand presence and customer trust on social media. With NapoleonCat’s Social CRM and other social media management tools, that equation is easy – and the solution is at your fingertips.
Social Media CRM Tools
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Social inbox: Centralize all customer interactions across platforms
Never miss another opportunity to interact with your audience on social media. With the Social Inbox in NapoleonCat, all comments, DMs, and even Google reviews come up one by one in one dashboard, in real time.
And you and your team can reply from one place, no matter the social media platform.
Social CRM: Track customer profiles, conversation history and relationships
Replying in a truly helpful and relevant way is much easier when you know someone’s history with your brand. You’ll find it in each customer’s Social CRM profile:
- personal details
- past conversations across social networks
- user tags to distinguish between a “repeat customer” and a random “troll”
- relationship sentiment
- notes and comments from other moderators.
So whoever jumps into the conversation knows the important context.
AI assistant: Auto-categorize contacts and detect sentiment in every interaction
The AI Assistant available in the Social Inbox can also help with customer relationship building. It will analyze and automatically tag sentiment in every customer interaction, helping you categorize and prioritize conversations.
It will also instantly flag harmful content so you know which conversations are an absolute no-no.
AI reply suggestions: Get personalized response recommendations based on customer data
AI can help you write your replies – yes, personalized, relevant, helpful, and on-brand. Feed it your FAQs, help centers, and brand guidelines – combined with your past replies, it’ll come up with responses that sound like a human wrote them.
Tailor them if needed – and the AI will keep learning to provide suggestions that are just on point.
Auto-moderation: Filter spam to keep your CRM focused on real customers
It can be tricky to get to the important customer messages when your social media inboxes are flooded with spam. The good news is: eliminating spam from your comments and DMs is easier than you think.
Auto-moderation rules can be triggered by keywords, sentiment, and even AI tags to automatically and instantly hide or delete spammy comments and messages. It literally takes a few clicks to create an automated workflow that runs in the background and frees your social media from spam to surface what really needs your reply.
Customer insights: Build deeper relationships with complete interaction context
With the Social CRM and analytics tools combined, you can easily learn the context of your social media interactions, down to a single person’s profile.
So even when someone else takes over a conversation with an upset customer (or a happy one), they’ll have all the information they need to continue the exchange in a way that actually helps.
Build lasting customer relationships with tools made just for that
Here’s why our clients love NapoleonCat
Join businesses that save hours every week with social media automation.
NapoleonCat saves up to one-third of a full-time position. That’s time we would otherwise spend manually moderating thousands of comments each month using the Meta Business Suite, profile by profile and comment by comment. Time we can now use for growth.
NapoleonCat is the best tool of its kind on the market, and it’s still constantly evolving and improving by introducing new features. I was one of the first clients to test their AI features, and I’m really looking forward to what’s coming next, particularly in the AI department.
It’s hard to imagine our work without a tool that includes so many valuable features. It won’t be an overstatement when I say that NapoleonCat saves us multiple full-time positions that would be dedicated to just moderating comments or manually generating reports.
NapoleonCat gives us the full picture of social media interactions. It’s easier to pick up urgent threads that need taking immediate action. And with conversation history, it’s much easier to continue the work of another team member while they’re out of office.
We work with multiple clients, and with NapoleonCat, we don’t waste time switching between multiple software tools. We can also deliver reliable data from a single source. We tested other social media moderation and analytics tools before, but none of them lived up to what NapoleonCat delivers. They’re the best, and I personally love using the tool. 🙂
NapoleonCat is now an indispensable tool that we use for moderation and analytical purposes, as well as content publishing. We’re curious to see new capabilities of the tool and test its new uses, for example, to moderate TikTok ad comments, as we predict this social media channel to become more and more important for our clients.
It’s the first social media engagement tool we have ever tried that is truly intuitive and that makes it easy for us to include the clients in the process. The service and support is great and personal. And the value for money is great!
We were looking for a tool that would allow us to consolidate and manage comments and private messages from Messenger in one place. Analytics and reports were also very important to us, as they would show us the level of our social media customer service. That’s why, in 2017, we decided to choose NapoleonCat.
See how NapoleonCat compares to its alternatives
| Feature | NapoleonCat | Hootsuite | Sprout Social | Sendible | Buffer |
|---|---|---|---|---|---|
| Social CRM Profiles (history, tags, notes) | ✅ Yes | ⚠️ Basic | ⚠️ Basic | ⚠️ Basic | ❌ No |
| Unified Social Inbox | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes | ⚠️ Basic |
| AI Sentiment Tagging | ✅ AI-supported | ⚠️ Basic | ⚠️ Labels only | ❌ No | ❌ No |
| AI Reply Suggestions | ✅ Yes | ✅ Yes | ✅ Yes | ❌ No | ❌ No |
| Auto-moderation for CRM Workflow | ✅ Yes (AI + rule-based) | ⚠️ Limited | ⚠️ Limited | ❌ No | ❌ No |
| Conversation Assignment to Team Members | ✅ Yes (rule-based) | ✅ Yes | ✅ Yes | ⚠️ Basic | ❌ No |
| Internal Notes on Customer Profiles | ✅ Yes | ⚠️ Limited | ✅ Yes | ⚠️ Limited | ❌ No |
| GDPR Compliance | ✅ EU-based, GDPR-first | ⚠️ CA-based | ⚠️ US-based | ⚠️ UK-based | ⚠️ US-based |
| 1:1 Onboarding & Support | ✅ Included | ✅ Enterprise only | ✅ Add-on | ⚠️ Limited | ❌ No |