An Instagram DM automation tool is your way to spend way less time sorting through the Instagram inboxes without ignoring your customers. Here’s one you can use as part of a complete social media management tool suite offered by NapoleonCat.
Instagram DM Automation Tool
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Supported platforms
Auto-moderation: Automatically filter spam and unwanted DMs
Tired of your Instagram inboxes filling up with spam? Filter spam messages automatically using NapoleonCat’s Auto-moderation. Instead of deleting each spam message manually every morning (and then afternoon, and who knows when else), an automated rule can do it for you based on the keywords you provide it and/or AI-detected spam content.
Your job is now to reply to only the messages that actually matter.
AI assistant: Detect sentiment and categorize incoming messages
The AI Assistant automatically detects spam and hateful language, and it can also automatically assign relevant sentiment. You can then take the right actions yourself or set up Auto-moderation rules to act for you – delete spam, assign negative messages to customer service, or follow up with a reply.
AI reply suggestions: Get smart response recommendations for every DM
(Now available in beta)
Speaking of replies, AI can also help you write them – and it will do it accurately using your reply history, FAQs, and any brand content you provide it. The result? You get a relevant, human-like reply written in your brand’s style, without so much as touching your keyboard.
(You can modify it, though, if you want, and when you do that, the AI will keep on learning to do an even better job.)
Social CRM: Track customer conversations and interaction history
Instagram inboxes can get really messy, and important interactions can easily get lost in the noise.
With the Social CRM, you have all conversations with each Instagram account (and each person behind it, of course) in one place, with user tags and interactions from other social media channels. Making it really easy to quickly provide relevant responses to individual commenters.
Automated responses: Set up instant replies to common questions
If you get a lot of the same questions on Instagram – for example, about prices or opening hours – you can set up automated responses based on common keywords.
For each question, you can provide multiple response variants – and prevent them from reading like typical canned messages people keep seeing on social media.
DM management: Handle all Instagram messages from one dashboard
Instagram has several inboxes, and sometimes it’s hard to tell where an important message will land. It’s also really easy to miss it, especially when you manage multiple Instagram accounts for many brands.
That stops being an issue with NapoleonCat’s Social Inbox – all the DMs are chronologically collected in one dashboard with other social media interactions, easy to filter, manage, and assign to your team, and complete with comment to DM automation for sensitive topics.
Instagram message automation has never been easier
Here’s why our clients love NapoleonCat:
Join businesses that save hours every week with social media automation.
NapoleonCat saves up to one-third of a full-time position. That’s time we would otherwise spend manually moderating thousands of comments each month using the Meta Business Suite, profile by profile and comment by comment. Time we can now use for growth.
NapoleonCat is the best tool of its kind on the market, and it’s still constantly evolving and improving by introducing new features. I was one of the first clients to test their AI features, and I’m really looking forward to what’s coming next, particularly in the AI department.
It’s hard to imagine our work without a tool that includes so many valuable features. It won’t be an overstatement when I say that NapoleonCat saves us multiple full-time positions that would be dedicated to just moderating comments or manually generating reports.
NapoleonCat gives us the full picture of social media interactions. It’s easier to pick up urgent threads that need taking immediate action. And with conversation history, it’s much easier to continue the work of another team member while they’re out of office.
We work with multiple clients, and with NapoleonCat, we don’t waste time switching between multiple software tools. We can also deliver reliable data from a single source. We tested other social media moderation and analytics tools before, but none of them lived up to what NapoleonCat delivers. They’re the best, and I personally love using the tool. 🙂
NapoleonCat is now an indispensable tool that we use for moderation and analytical purposes, as well as content publishing. We’re curious to see new capabilities of the tool and test its new uses, for example, to moderate TikTok ad comments, as we predict this social media channel to become more and more important for our clients.
It’s the first social media engagement tool we have ever tried that is truly intuitive and that makes it easy for us to include the clients in the process. The service and support is great and personal. And the value for money is great!
We were looking for a tool that would allow us to consolidate and manage comments and private messages from Messenger in one place. Analytics and reports were also very important to us, as they would show us the level of our social media customer service. That’s why, in 2017, we decided to choose NapoleonCat.
See how NapoleonCat compares to its alternatives
| Feature | NapoleonCat | Hootsuite | Sprout Social | Sendible | Buffer |
|---|---|---|---|---|---|
| G2 Rating | ⭐ 4.7/5 | ⭐ 4.3/5 | ⭐ 4.4/5 | ⭐ 4.5/5 | ⭐ 4.3/5 |
| Starting price | from $79 (2 users, 5 profiles) | from $99/user | from $199/user | from $25/user | from $5/user/channel |
| Social Inbox | ✅ Yes | ✅ Yes | ✅ Yes | ⚠️ Basic | ❌ No |
| Social CRM | ✅ Yes | ⚠️ Basic | ⚠️ Basic | ⚠️ Basic | ❌ No |
| Auto-moderation | ✅ Yes (AI-powered) | ⚠️ Limited | ⚠️ Limited | ❌ No | ❌ No |
| AI Reply in Inbox | ✅ Yes (Enterprise) | ✅ Yes | ✅ Yes | ❌ No | ❌ No |
| Auto Spam & Hate Removal | ✅ Yes (AI-based) | ⚠️ Limited (3rd-party add-on) | ❌ No | ❌ No | ❌ No |
| Sentiment Tagging | ✅ Yes (AI-supported) | ⚠️ Basic | ⚠️ Limited | ❌ No | ❌ No |
| 1:1 Training | ✅ Included | ❌ Enterprise only | ❌ Add-on/enterprise | ⚠️ Limited onboarding | ❌ No |
| GDPR Compliance | EU-based, GDPR-first | CA-based | US-based | UK-based | US-based |