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Social media users
in Swaziland

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Swaziland

Swaziland flag
Facebook users in Swaziland
2025
590 900
48.3%
women
51.7%
men
 
 
13-17
n/a
14.3%
15.2%
18-24
29.6%
17.1%
18.5%
25-34
35.6%
8.9%
10%
35-44
18.9%
3.6%
4.1%
45-54
7.7%
1.6%
1.6%
55-64
3.2%
2.8%
2.3%
65+
5%

There were 590 900 Facebook users in Swaziland in September 2025, which accounted for 39.2% of its entire population.

The majority of them were men - 51.7%.

People aged 25 to 34 were the largest user group (210 400).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 109 200.

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Instagram users in Swaziland

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Instagram users in Swaziland
2025
80 100
55.2%
women
44.8%
men
 
 
13-17
n/a
21.8%
18.2%
18-24
40.1%
19.2%
16%
25-34
35.2%
7.7%
6.4%
35-44
14.1%
2.9%
2.4%
45-54
5.2%
 
 
55-64
n/a
3.5%
1.9%
65+
5.4%

There were 80 100 Instagram users in Swaziland in September 2025, which accounted for 5.3% of its entire population.

The majority of them were women - 55.2%.

People aged 18 to 24 were the largest user group (32 100).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 14 600.

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Messenger users in Swaziland

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Messenger users in Swaziland
2025
551 400
47.9%
women
52.1%
men
 
 
13-17
n/a
13.7%
14.9%
18-24
28.6%
17.1%
18.6%
25-34
35.8%
9%
10.3%
35-44
19.3%
3.6%
4.2%
45-54
7.9%
1.6%
1.7%
55-64
3.3%
2.8%
2.3%
65+
5.2%

There were 551 400 Messenger users in Swaziland in September 2025, which accounted for 36.6% of its entire population.

The majority of them were men - 52.1%.

People aged 25 to 34 were the largest user group (197 300).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 102 800.

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Linkedin users in Swaziland

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Linkedin users in Swaziland
2025
150 100
36.6%
18-24
36.6%
46%
25-34
46%
16%
35-54
16%
1.4%
55+
1.4%

There were 150 100 Linkedin users in Swaziland in September 2025, which accounted for 10% of its entire population.

People aged 25 to 34 were the largest user group (69 000).

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