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Social media users
in Rwanda

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Rwanda

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Facebook users in Rwanda
2025
1 512 600
38.1%
women
61.9%
men
 
 
13-17
n/a
21.5%
29.5%
18-24
51%
11.3%
20.6%
25-34
31.9%
3.2%
7.5%
35-44
10.7%
0.8%
2%
45-54
2.8%
0.3%
0.7%
55-64
1%
1%
1.6%
65+
2.6%

There were 1 512 600 Facebook users in Rwanda in February 2025, which accounted for 10.4% of its entire population.

The majority of them were men - 61.9%.

People aged 18 to 24 were the largest user group (771 300).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 311 800.

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Instagram users in Rwanda

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Instagram users in Rwanda
2025
452 800
39.2%
women
60.8%
men
 
 
13-17
n/a
18.6%
25.7%
18-24
44.3%
14%
23.5%
25-34
37.5%
3.6%
7.2%
35-44
10.8%
0.9%
1.7%
45-54
2.5%
0.4%
0.6%
55-64
1%
1.7%
2.2%
65+
3.9%

There were 452 800 Instagram users in Rwanda in February 2025, which accounted for 3.1% of its entire population.

The majority of them were men - 60.8%.

People aged 18 to 24 were the largest user group (200 500).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 106 400.

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Messenger users in Rwanda

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Messenger users in Rwanda
2025
1 188 900
36.9%
women
63.1%
men
 
 
13-17
n/a
21.4%
30.7%
18-24
52.1%
10.4%
20.7%
25-34
31.1%
3%
7.5%
35-44
10.5%
0.7%
2%
45-54
2.7%
0.3%
0.7%
55-64
0.9%
1%
1.6%
65+
2.7%

There were 1 188 900 Messenger users in Rwanda in February 2025, which accounted for 8.2% of its entire population.

The majority of them were men - 63.1%.

People aged 18 to 24 were the largest user group (619 200).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 246 000.

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Linkedin users in Rwanda

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Linkedin users in Rwanda
2025
487 400
41%
18-24
41%
45.1%
25-34
45.1%
13.3%
35-54
13.3%
0.5%
55+
0.5%

There were 487 400 Linkedin users in Rwanda in February 2025, which accounted for 3.4% of its entire population.

People aged 25 to 34 were the largest user group (220 000).

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