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Social media users
in Rwanda

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Rwanda

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Facebook users in Rwanda
2025
1 772 800
39.5%
women
60.5%
men
 
 
13-17
n/a
20.3%
26.2%
18-24
46.5%
13.3%
21.7%
25-34
35%
3.7%
8.1%
35-44
11.8%
1%
2.4%
45-54
3.3%
0.3%
0.7%
55-64
1%
0.9%
1.3%
65+
2.2%

There were 1 772 800 Facebook users in Rwanda in September 2025, which accounted for 12.1% of its entire population.

The majority of them were men - 60.5%.

People aged 18 to 24 were the largest user group (825 200).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 384 800.

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Instagram users in Rwanda

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Instagram users in Rwanda
2025
606 000
38.9%
women
61.1%
men
 
 
13-17
n/a
18.7%
26.7%
18-24
45.3%
14.1%
23.2%
25-34
37.3%
3.5%
7.2%
35-44
10.7%
0.9%
1.8%
45-54
2.7%
0.3%
0.6%
55-64
0.9%
1.3%
1.7%
65+
3%

There were 606 000 Instagram users in Rwanda in September 2025, which accounted for 4.1% of its entire population.

The majority of them were men - 61.1%.

People aged 18 to 24 were the largest user group (274 800).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 140 500.

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Messenger users in Rwanda

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Messenger users in Rwanda
2025
1 380 700
38.7%
women
61.3%
men
 
 
13-17
n/a
20.5%
27.2%
18-24
47.8%
12.6%
21.4%
25-34
33.9%
3.6%
8.3%
35-44
11.8%
0.9%
2.4%
45-54
3.3%
0.3%
0.7%
55-64
1%
0.9%
1.4%
65+
2.2%

There were 1 380 700 Messenger users in Rwanda in September 2025, which accounted for 9.4% of its entire population.

The majority of them were men - 61.3%.

People aged 18 to 24 were the largest user group (659 300).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 294 800.

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Linkedin users in Rwanda

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Linkedin users in Rwanda
2025
568 400
44%
18-24
44%
42.2%
25-34
42.2%
13.4%
35-54
13.4%
0.4%
55+
0.4%

There were 568 400 Linkedin users in Rwanda in September 2025, which accounted for 3.9% of its entire population.

People aged 18 to 24 were the largest user group (250 000).

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