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Social media users
in Paraguay

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Paraguay

Paraguay flag
Facebook users in Paraguay
2025
4 814 400
50.4%
women
49.6%
men
 
 
13-17
n/a
14%
12.8%
18-24
26.8%
15.4%
16%
25-34
31.4%
10%
10%
35-44
20%
5.5%
5.5%
45-54
11%
3.4%
3.3%
55-64
6.7%
2%
1.9%
65+
4%

There were 4 814 400 Facebook users in Paraguay in March 2025, which accounted for 64.1% of its entire population.

The slight majority of them were women - 50.4%.

People aged 25 to 34 were the largest user group (1 513 900).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 615 700.

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Instagram users in Paraguay

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Instagram users in Paraguay
2025
2 649 900
55.8%
women
44.2%
men
 
 
13-17
n/a
18.7%
15.1%
18-24
33.9%
18.2%
15.8%
25-34
34%
10.1%
7.7%
35-44
17.8%
4.8%
3.2%
45-54
8%
2.6%
1.5%
55-64
4.1%
1.4%
0.9%
65+
2.2%

There were 2 649 900 Instagram users in Paraguay in March 2025, which accounted for 35.3% of its entire population.

The majority of them were women - 55.8%.

People aged 25 to 34 were the largest user group (901 100).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 401 300.

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Messenger users in Paraguay

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Messenger users in Paraguay
2025
3 919 800
48.9%
women
51.1%
men
 
 
13-17
n/a
10.6%
11.2%
18-24
21.8%
15.5%
16.5%
25-34
32.1%
10.5%
11.2%
35-44
21.7%
6%
6.3%
45-54
12.3%
3.8%
3.9%
55-64
7.7%
2.3%
2.1%
65+
4.4%

There were 3 919 800 Messenger users in Paraguay in March 2025, which accounted for 52.2% of its entire population.

The majority of them were men - 51.1%.

People aged 25 to 34 were the largest user group (1 256 400).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 647 500.

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Linkedin users in Paraguay

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Linkedin users in Paraguay
2025
1 091 000
35.7%
18-24
35.7%
48.6%
25-34
48.6%
14.7%
35-54
14.7%
1%
55+
1%

There were 1 091 000 Linkedin users in Paraguay in March 2025, which accounted for 14.5% of its entire population.

People aged 25 to 34 were the largest user group (530 000).

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