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Social media users
in Paraguay

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Paraguay

Paraguay flag
Facebook users in Paraguay
2025
5 019 300
50.2%
women
49.8%
men
 
 
13-17
n/a
12.2%
11.5%
18-24
23.7%
16.3%
16.5%
25-34
32.8%
9.9%
10.3%
35-44
20.2%
5.7%
5.9%
45-54
11.7%
3.7%
3.5%
55-64
7.2%
2.3%
2.2%
65+
4.5%

There were 5 019 300 Facebook users in Paraguay in August 2025, which accounted for 66.5% of its entire population.

The slight majority of them were women - 50.2%.

People aged 25 to 34 were the largest user group (1 645 600).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 576 500.

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Instagram users in Paraguay

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Instagram users in Paraguay
2025
2 943 700
54.4%
women
45.6%
men
 
 
13-17
n/a
15.8%
13.8%
18-24
29.6%
18.7%
16.9%
25-34
35.6%
10.3%
8.4%
35-44
18.7%
5.1%
3.7%
45-54
8.8%
2.8%
1.7%
55-64
4.5%
1.6%
1.1%
65+
2.7%

There were 2 943 700 Instagram users in Paraguay in August 2025, which accounted for 39% of its entire population.

The majority of them were women - 54.4%.

People aged 25 to 34 were the largest user group (1 048 300).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 407 100.

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Messenger users in Paraguay

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Messenger users in Paraguay
2025
3 976 200
49.2%
women
50.8%
men
 
 
13-17
n/a
9.3%
9.4%
18-24
18.7%
15.9%
16.5%
25-34
32.5%
10.7%
11.5%
35-44
22.2%
6.4%
6.7%
45-54
13.1%
4.2%
4.1%
55-64
8.3%
2.7%
2.5%
65+
5.2%

There were 3 976 200 Messenger users in Paraguay in August 2025, which accounted for 52.7% of its entire population.

The majority of them were men - 50.8%.

People aged 25 to 34 were the largest user group (1 290 700).

The highest difference between men and women occurs within people aged 35 to 44, where men lead by 456 900.

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Linkedin users in Paraguay

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Linkedin users in Paraguay
2025
1 091 000
35.7%
18-24
35.7%
48.6%
25-34
48.6%
14.7%
35-54
14.7%
1%
55+
1%

There were 1 091 000 Linkedin users in Paraguay in August 2025, which accounted for 14.5% of its entire population.

People aged 25 to 34 were the largest user group (530 000).

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