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latvia flag

Social media users
in Latvia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Latvia

Latvia flag
Facebook users in Latvia
2025
1 274 600
54.7%
women
45.3%
men
 
 
13-17
n/a
8.7%
8.3%
18-24
17%
12.1%
12.8%
25-34
24.9%
10.8%
10.3%
35-44
21.1%
8.6%
6.5%
45-54
15%
7.4%
4.3%
55-64
11.7%
7.1%
3%
65+
10.1%

There were 1 274 600 Facebook users in Latvia in August 2025, which accounted for 71.8% of its entire population.

The majority of them were women - 54.7%.

People aged 25 to 34 were the largest user group (317 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 38 700.

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Instagram users in Latvia

Latvia flag
Instagram users in Latvia
2025
795 600
56.9%
women
43.1%
men
 
 
13-17
n/a
11.9%
11.2%
18-24
23.1%
15.9%
15.8%
25-34
31.7%
12.8%
9%
35-44
21.9%
8%
4.1%
45-54
12.1%
5%
1.8%
55-64
6.9%
3.2%
1.2%
65+
4.4%

There were 795 600 Instagram users in Latvia in August 2025, which accounted for 44.8% of its entire population.

The majority of them were women - 56.9%.

People aged 25 to 34 were the largest user group (252 500).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 32 400.

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Messenger users in Latvia

Latvia flag
Messenger users in Latvia
2025
900 300
57%
women
43%
men
 
 
13-17
n/a
5.4%
4.2%
18-24
9.6%
10.5%
10.1%
25-34
20.5%
12.5%
12%
35-44
24.5%
10.7%
8%
45-54
18.6%
9.3%
5.3%
55-64
14.6%
8.7%
3.5%
65+
12.1%

There were 900 300 Messenger users in Latvia in August 2025, which accounted for 50.7% of its entire population.

The majority of them were women - 57%.

People aged 35 to 44 were the largest user group (220 500).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 31 300.

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Linkedin users in Latvia

Latvia flag
Linkedin users in Latvia
2025
622 000
25.7%
18-24
25.7%
35.4%
25-34
35.4%
35.4%
35-54
35.4%
3.5%
55+
3.5%

There were 622 000 Linkedin users in Latvia in August 2025, which accounted for 35.1% of its entire population.

People aged 35 to 54 were the largest user group (220 000).

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