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italy flag

Social media users
in Italy

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Italy

Italy flag
Facebook users in Italy
2024
41 300 000
51.6%
women
48.4%
men
 
 
13-17
n/a
9.7%
8%
18-24
17.7%
10.2%
10.9%
25-34
21.1%
9%
8.5%
35-44
17.4%
9.7%
8.7%
45-54
18.4%
7.5%
6.8%
55-64
14.3%
5.6%
5.6%
65+
11.1%

There were 41 300 000 Facebook users in Italy in March 2024, which accounted for 69.5% of its entire population.

The majority of them were women - 51.6%.

People aged 25 to 34 were the largest user group (8 700 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 3 300 000.

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Instagram users in Italy

Italy flag
Instagram users in Italy
2024
29 790 800
54%
women
46%
men
 
 
13-17
n/a
12.8%
10.1%
18-24
22.8%
12.1%
12.1%
25-34
24.2%
9.4%
8.1%
35-44
17.5%
9.7%
7.7%
45-54
17.5%
6.4%
5%
55-64
11.4%
3.7%
3%
65+
6.7%

There were 29 790 800 Instagram users in Italy in March 2024, which accounted for 50.1% of its entire population.

The majority of them were women - 54%.

People aged 25 to 34 were the largest user group (7 200 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 3 000 000.

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Messenger users in Italy

Italy flag
Messenger users in Italy
2024
28 391 100
50.3%
women
49.7%
men
 
 
13-17
n/a
3.5%
3.9%
18-24
7.4%
9.9%
10.6%
25-34
20.4%
9.9%
9.9%
35-44
19.7%
10.9%
10.2%
45-54
21.1%
9.2%
8.5%
55-64
17.6%
7%
6.7%
65+
13.7%

There were 28 391 100 Messenger users in Italy in March 2024, which accounted for 47.8% of its entire population.

The slight majority of them were women - 50.3%.

People aged 45 to 54 were the largest user group (6 000 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 2 900 000.

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Linkedin users in Italy

Italy flag
Linkedin users in Italy
2024
2 320 000
13.4%
18-24
13.4%
34.9%
25-34
34.9%
40.5%
35-54
40.5%
11.2%
55+
11.2%

There were 2 320 000 Linkedin users in Italy in March 2024, which accounted for 3.9% of its entire population.

People aged 35 to 54 were the largest user group (940 000).

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