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estonia flag

Social media users
in Estonia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

Estonia flag
Facebook users in Estonia
2025
892 700
55.7%
women
44.3%
men
 
 
13-17
n/a
8.6%
6.9%
18-24
15.5%
11.8%
11.9%
25-34
23.8%
11.9%
10.6%
35-44
22.5%
9.3%
7.3%
45-54
16.6%
6.9%
4.4%
55-64
11.4%
7.1%
3.1%
65+
10.2%

There were 892 700 Facebook users in Estonia in August 2025, which accounted for 71.2% of its entire population.

The majority of them were women - 55.7%.

People aged 25 to 34 were the largest user group (212 100).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 28 100.

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Instagram users in Estonia

Estonia flag
Instagram users in Estonia
2025
516 100
59.1%
women
40.9%
men
 
 
13-17
n/a
11.7%
8.8%
18-24
20.5%
16.1%
14%
25-34
30.1%
14.6%
10.1%
35-44
24.8%
9%
4.9%
45-54
13.9%
4.8%
1.9%
55-64
6.7%
2.9%
1.1%
65+
4.1%

There were 516 100 Instagram users in Estonia in August 2025, which accounted for 41.2% of its entire population.

The majority of them were women - 59.1%.

People aged 25 to 34 were the largest user group (155 400).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 52 300.

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Messenger users in Estonia

Estonia flag
Messenger users in Estonia
2025
677 000
56.2%
women
43.8%
men
 
 
13-17
n/a
6.1%
5.1%
18-24
11.2%
10.8%
10.7%
25-34
21.5%
13%
11.6%
35-44
24.5%
10.7%
8.3%
45-54
19%
8.1%
4.9%
55-64
13%
7.6%
3.2%
65+
10.8%

There were 677 000 Messenger users in Estonia in August 2025, which accounted for 54% of its entire population.

The majority of them were women - 56.2%.

People aged 35 to 44 were the largest user group (166 100).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 21 700.

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Linkedin users in Estonia

Estonia flag
Linkedin users in Estonia
2025
470 000
25.5%
18-24
25.5%
36.2%
25-34
36.2%
34%
35-54
34%
4.3%
55+
4.3%

There were 470 000 Linkedin users in Estonia in August 2025, which accounted for 37.5% of its entire population.

People aged 25 to 34 were the largest user group (170 000).

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