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Social media users
in Estonia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Estonia

Estonia flag
Facebook users in Estonia
2025
921 000
55.7%
women
44.3%
men
 
 
13-17
n/a
8.9%
7.1%
18-24
16%
12%
11.9%
25-34
23.9%
11.8%
10.5%
35-44
22.3%
9.1%
7.2%
45-54
16.3%
6.8%
4.4%
55-64
11.2%
7%
3.1%
65+
10.2%

There were 921 000 Facebook users in Estonia in September 2025, which accounted for 73.5% of its entire population.

The majority of them were women - 55.7%.

People aged 25 to 34 were the largest user group (220 300).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 29 000.

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Instagram users in Estonia

Estonia flag
Instagram users in Estonia
2025
535 600
58.9%
women
41.1%
men
 
 
13-17
n/a
11.9%
9.1%
18-24
21%
16.2%
14.1%
25-34
30.3%
14.3%
10%
35-44
24.3%
8.8%
4.9%
45-54
13.6%
4.7%
1.9%
55-64
6.6%
2.9%
1.1%
65+
4%

There were 535 600 Instagram users in Estonia in September 2025, which accounted for 42.7% of its entire population.

The majority of them were women - 58.9%.

People aged 25 to 34 were the largest user group (162 500).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 53 700.

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Messenger users in Estonia

Estonia flag
Messenger users in Estonia
2025
699 200
56.3%
women
43.7%
men
 
 
13-17
n/a
6.5%
5.2%
18-24
11.7%
10.9%
10.8%
25-34
21.7%
12.9%
11.4%
35-44
24.3%
10.6%
8.2%
45-54
18.8%
8%
4.8%
55-64
12.8%
7.5%
3.2%
65+
10.7%

There were 699 200 Messenger users in Estonia in September 2025, which accounted for 55.8% of its entire population.

The majority of them were women - 56.3%.

People aged 35 to 44 were the largest user group (169 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 22 200.

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Linkedin users in Estonia

Estonia flag
Linkedin users in Estonia
2025
490 000
26.5%
18-24
26.5%
36.7%
25-34
36.7%
32.7%
35-54
32.7%
4.1%
55+
4.1%

There were 490 000 Linkedin users in Estonia in September 2025, which accounted for 39.1% of its entire population.

People aged 25 to 34 were the largest user group (180 000).

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