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Social media users
in Bulgaria

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bulgaria

Bulgaria flag
Facebook users in Bulgaria
2024
4 434 900
52.8%
women
47.2%
men
 
 
13-17
n/a
9.2%
7.7%
18-24
16.9%
10.3%
10.8%
25-34
21.1%
10.1%
10.2%
35-44
20.2%
9.5%
8.9%
45-54
18.4%
7.4%
5.6%
55-64
13%
6.4%
4%
65+
10.4%

There were 4 434 900 Facebook users in Bulgaria in May 2024, which accounted for 65.7% of its entire population.

The majority of them were women - 52.8%.

People aged 25 to 34 were the largest user group (935 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 177 400.

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Instagram users in Bulgaria

Bulgaria flag
Instagram users in Bulgaria
2024
1 949 300
55.8%
women
44.2%
men
 
 
13-17
n/a
16.3%
12.8%
18-24
29%
15.3%
14.6%
25-34
29.9%
11.3%
8.6%
35-44
19.9%
7.7%
5.2%
45-54
13%
3.2%
1.9%
55-64
5.1%
1.9%
1.1%
65+
3%

There were 1 949 300 Instagram users in Bulgaria in May 2024, which accounted for 28.9% of its entire population.

The majority of them were women - 55.8%.

People aged 25 to 34 were the largest user group (583 700).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 249 000.

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Messenger users in Bulgaria

Bulgaria flag
Messenger users in Bulgaria
2024
3 727 000
52.2%
women
47.8%
men
 
 
13-17
n/a
6.3%
6.3%
18-24
12.6%
9.5%
10.6%
25-34
20.1%
10.6%
10.9%
35-44
21.5%
10.4%
9.7%
45-54
20.1%
8.2%
6.1%
55-64
14.4%
7.1%
4.2%
65+
11.3%

There were 3 727 000 Messenger users in Bulgaria in May 2024, which accounted for 55.2% of its entire population.

The majority of them were women - 52.2%.

People aged 35 to 44 were the largest user group (800 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 158 100.

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Linkedin users in Bulgaria

Bulgaria flag
Linkedin users in Bulgaria
2024
228 700
19.7%
18-24
19.7%
38%
25-34
38%
38%
35-54
38%
4.2%
55+
4.2%

There were 228 700 Linkedin users in Bulgaria in May 2024, which accounted for 3.4% of its entire population.

People aged 35 to 54 were the largest user group (87 000).

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