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Social media users
in Bulgaria

THE LAST MONTH OF 2024

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bulgaria

Bulgaria flag
Facebook users in Bulgaria
2024
4 408 500
52.9%
women
47.1%
men
 
 
13-17
n/a
9.2%
7.7%
18-24
16.9%
10.3%
10.8%
25-34
21.1%
10.1%
10.2%
35-44
20.3%
9.5%
8.9%
45-54
18.4%
7.4%
5.6%
55-64
13%
6.4%
4%
65+
10.4%

There were 4 408 500 Facebook users in Bulgaria in April 2024, which accounted for 65.3% of its entire population.

The majority of them were women - 52.9%.

People aged 25 to 34 were the largest user group (930 800).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 174 900.

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Instagram users in Bulgaria

Bulgaria flag
Instagram users in Bulgaria
2024
1 945 500
55.8%
women
44.2%
men
 
 
13-17
n/a
16.2%
12.7%
18-24
29%
15.3%
14.6%
25-34
29.9%
11.3%
8.6%
35-44
19.9%
7.7%
5.2%
45-54
13%
3.3%
1.9%
55-64
5.2%
1.9%
1.2%
65+
3.1%

There were 1 945 500 Instagram users in Bulgaria in April 2024, which accounted for 28.8% of its entire population.

The majority of them were women - 55.8%.

People aged 25 to 34 were the largest user group (582 000).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 247 300.

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Messenger users in Bulgaria

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Messenger users in Bulgaria
2024
3 704 000
52.2%
women
47.8%
men
 
 
13-17
n/a
6.3%
6.2%
18-24
12.5%
9.5%
10.5%
25-34
20.1%
10.6%
10.9%
35-44
21.5%
10.4%
9.8%
45-54
20.2%
8.3%
6.2%
55-64
14.4%
7%
4.2%
65+
11.3%

There were 3 704 000 Messenger users in Bulgaria in April 2024, which accounted for 54.9% of its entire population.

The majority of them were women - 52.2%.

People aged 35 to 44 were the largest user group (797 600).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 156 300.

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Linkedin users in Bulgaria

Bulgaria flag
Linkedin users in Bulgaria
2024
191 400
17.2%
18-24
17.2%
38.7%
25-34
38.7%
39.7%
35-54
39.7%
4.4%
55+
4.4%

There were 191 400 Linkedin users in Bulgaria in April 2024, which accounted for 2.8% of its entire population.

People aged 35 to 54 were the largest user group (76 000).

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