Other countries:

australia flag

Social media users
in Australia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Australia

Australia flag
Facebook users in Australia
2025
24 200 000
52.5%
women
47.5%
men
 
 
13-17
n/a
9.5%
7.9%
18-24
17.4%
13.2%
13.6%
25-34
26.9%
9.9%
9.5%
35-44
19.4%
7.4%
6.6%
45-54
14%
5.8%
5%
55-64
10.7%
6.6%
5%
65+
11.6%

There were 24 200 000 Facebook users in Australia in September 2025, which accounted for 87.9% of its entire population.

The majority of them were women - 52.5%.

People aged 25 to 34 were the largest user group (6 500 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 200 000.

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Instagram users in Australia

Australia flag
Instagram users in Australia
2025
15 764 800
54.7%
women
45.3%
men
 
 
13-17
n/a
11.4%
9.5%
18-24
20.9%
15.9%
15.2%
25-34
31.1%
10.8%
9.5%
35-44
20.3%
7.6%
5.4%
45-54
13%
5.1%
3.3%
55-64
8.4%
3.9%
2.3%
65+
6.3%

There were 15 764 800 Instagram users in Australia in September 2025, which accounted for 57.2% of its entire population.

The majority of them were women - 54.7%.

People aged 25 to 34 were the largest user group (4 900 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 855 800.

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Messenger users in Australia

Australia flag
Messenger users in Australia
2025
17 600 000
52.3%
women
47.7%
men
 
 
13-17
n/a
6.3%
5.7%
18-24
11.9%
11.9%
13.1%
25-34
25%
10.8%
10.2%
35-44
21%
8.5%
7.4%
45-54
15.9%
6.8%
5.7%
55-64
12.5%
8%
5.7%
65+
13.6%

There were 17 600 000 Messenger users in Australia in September 2025, which accounted for 63.9% of its entire population.

The majority of them were women - 52.3%.

People aged 25 to 34 were the largest user group (4 400 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 000 000.

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Linkedin users in Australia

Australia flag
Linkedin users in Australia
2025
16 990 000
20.6%
18-24
20.6%
45.9%
25-34
45.9%
28.3%
35-54
28.3%
5.2%
55+
5.2%

There were 16 990 000 Linkedin users in Australia in September 2025, which accounted for 61.7% of its entire population.

People aged 25 to 34 were the largest user group (7 800 000).

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