Other countries:

australia flag

Social media users
in Australia

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Australia

Australia flag
Facebook users in Australia
2025
24 000 000
52.5%
women
47.5%
men
 
 
13-17
n/a
9.6%
7.9%
18-24
17.5%
12.9%
13.3%
25-34
26.3%
10%
9.6%
35-44
19.6%
7.5%
6.7%
45-54
14.2%
5.8%
5%
55-64
10.8%
6.7%
5%
65+
11.7%

There were 24 000 000 Facebook users in Australia in August 2025, which accounted for 87.3% of its entire population.

The majority of them were women - 52.5%.

People aged 25 to 34 were the largest user group (6 300 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 200 000.

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Instagram users in Australia

Australia flag
Instagram users in Australia
2025
15 510 300
55.4%
women
44.6%
men
 
 
13-17
n/a
11.6%
9.7%
18-24
21.3%
16.1%
14.8%
25-34
30.9%
11%
9%
35-44
20%
7.7%
5.4%
45-54
13.2%
5.1%
3.3%
55-64
8.4%
3.9%
2.3%
65+
6.3%

There were 15 510 300 Instagram users in Australia in August 2025, which accounted for 56.4% of its entire population.

The majority of them were women - 55.4%.

People aged 25 to 34 were the largest user group (4 800 000).

The highest difference between men and women occurs within people aged 45 to 54, where women lead by 841 700.

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Messenger users in Australia

Australia flag
Messenger users in Australia
2025
17 372 700
52.4%
women
47.6%
men
 
 
13-17
n/a
6.3%
5.8%
18-24
12.1%
12.1%
12.7%
25-34
24.8%
10.9%
10.4%
35-44
21.3%
8.6%
7.5%
45-54
16.1%
6.9%
5.7%
55-64
12.6%
7.5%
5.6%
65+
13.1%

There were 17 372 700 Messenger users in Australia in August 2025, which accounted for 63.2% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (4 300 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 979 700.

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Linkedin users in Australia

Australia flag
Linkedin users in Australia
2025
16 990 000
20.6%
18-24
20.6%
45.9%
25-34
45.9%
28.3%
35-54
28.3%
5.2%
55+
5.2%

There were 16 990 000 Linkedin users in Australia in August 2025, which accounted for 61.8% of its entire population.

People aged 25 to 34 were the largest user group (7 800 000).

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