Instagram users in Viet Nam
There were 11 148 000 Instagram users in Viet Nam in November 2024, which accounted for 10.8% of its entire population.
The majority of them were women - 58.1%.
People aged 18 to 24 were the largest user group (6 100 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 2 400 000.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.