Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 13 301 000 Instagram users in Viet Nam in September 2026, which accounted for 12.8% of its entire population.
The majority of them were women - 56.7%.
People aged 18 to 24 were the largest user group (6 000 000).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 2 500 000.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Sep | 13 600 000 | 13.1% | 57.1% | 42.9% | -0.7% |
| Aug | 13 700 000 | 13.2% | 57% | 43% | +6.2% |
| Jul | 12 900 000 | 12.4% | 57.4% | 42.6% | -0.8% |
| Jun | 13 000 000 | 12.5% | 57.4% | 42.6% | +1.6% |
| May | 12 800 000 | 12.3% | 57.1% | 42.9% | +3.9% |
| Apr | 12 322 000 | 11.8% | 56.9% | 43.1% | -2.8% |
| Mar | 12 674 100 | 12.2% | 57.5% | 42.5% | -0.9% |
| Feb | 12 793 500 | 12.3% | 57.8% | 42.2% | +1.7% |
| Jan '26 | 12 577 300 | 12.1% | 57.3% | 42.7% | +0.1% |
| Dec | 12 563 500 | 12.1% | 56.8% | 43.2% | +5.8% |
| Nov | 11 869 500 | 11.4% | 57.1% | 42.9% | -2% |
| Oct '25 | 12 107 400 | 11.6% | 57.4% | 42.6% | - |
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As of September 2026, there are 13 301 000 Instagram users in Viet Nam - 12.8% of the country's population.
The largest age group is 18 to 24, making up 45.1% of Instagram users in Viet Nam.
Women make up the majority, at 56.7% of Instagram users in Viet Nam.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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