Instagram users in Uruguay
There were 2 349 100 Instagram users in Uruguay in December 2024, which accounted for 66.2% of its entire population.
The majority of them were women - 56.5%.
People aged 25 to 34 were the largest user group (698 300).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 130 300.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.