Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 23 156 900 Instagram users in Thailand in September 2026, which accounted for 32.8% of its entire population.
The majority of them were women - 57.6%.
People aged 25 to 34 were the largest user group (10 200 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 4 400 000.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Sep | 23 600 000 | 33.4% | 57% | 43% | +0.2% |
| Aug | 23 550 400 | 33.3% | 56.9% | 43.1% | +2.7% |
| Jul | 22 942 000 | 32.5% | 57.5% | 42.5% | -1.9% |
| Jun | 23 386 100 | 33.1% | 57.6% | 42.4% | +2.9% |
| May | 22 720 700 | 32.2% | 58% | 42% | +1.4% |
| Apr | 22 405 000 | 31.7% | 57.7% | 42.3% | +1% |
| Mar | 22 193 200 | 31.4% | 58.2% | 41.8% | -1% |
| Feb | 22 408 900 | 31.7% | 58.3% | 41.7% | -0% |
| Jan '26 | 22 415 100 | 31.7% | 58.1% | 41.9% | +1.9% |
| Dec | 22 005 600 | 31.1% | 57.8% | 42.2% | +2.2% |
| Nov | 21 525 000 | 30.5% | 57.3% | 42.7% | -2.2% |
| Oct '25 | 22 000 000 | 31.1% | 57.7% | 42.3% | - |
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As of September 2026, there are 23 156 900 Instagram users in Thailand - 32.8% of the country's population.
The largest age group is 25 to 34, making up 44% of Instagram users in Thailand.
Women make up the majority, at 57.6% of Instagram users in Thailand.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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