Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 532 539 800 Instagram users in India in September 2026, which accounted for 35.7% of its entire population.
The majority of them were men - 69%.
People aged 25 to 34 were the largest user group (208 300 000).
The highest difference between men and women occurs within people aged 25 to 34, where men lead by 144 600 000.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Sep | 554 500 000 | 37.2% | 30.8% | 69.2% | +0.8% |
| Aug | 550 054 700 | 36.9% | 30.5% | 69.5% | -0.2% |
| Jul | 551 043 500 | 37% | 30% | 70% | -0.4% |
| Jun | 553 374 200 | 37.1% | 30% | 70% | +1.5% |
| May | 544 995 800 | 36.6% | 29.8% | 70.2% | +2% |
| Apr | 534 411 200 | 35.9% | 30.4% | 69.6% | +3.2% |
| Mar | 517 629 400 | 34.7% | 30.3% | 69.7% | -1.4% |
| Feb | 524 824 900 | 35.2% | 30.1% | 69.9% | +0.4% |
| Jan '26 | 522 510 100 | 35.1% | 29.7% | 70.3% | +2.8% |
| Dec | 508 103 300 | 34.1% | 30% | 70% | +3.1% |
| Nov | 492 718 400 | 33.1% | 30.1% | 69.9% | +1.8% |
| Oct '25 | 484 233 300 | 32.5% | 30% | 70% | - |
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As of September 2026, there are 532 539 800 Instagram users in India - 35.7% of the country's population.
The largest age group is 25 to 34, making up 39.1% of Instagram users in India.
Men make up the majority, at 69% of Instagram users in India.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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