Guatemala flag
Instagram users in Guatemala
September 2026
4 563 100
52.3%
women
47.7%
men
 
 
13-17
n/a
18.8%
16.8%
18-24
35.7%
18.5%
18.1%
25-34
36.6%
8.1%
7.1%
35-44
15.2%
3.9%
3.3%
45-54
7.2%
1.7%
1.4%
55-64
3.1%
1.2%
1%
65+
2.2%

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Guatemala

There were 4 563 100 Instagram users in Guatemala in September 2026, which accounted for 22.8% of its entire population.

The majority of them were women - 52.3%.

People aged 25 to 34 were the largest user group (1 670 200).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 768 600.

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Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.

Instagram users in Guatemala - Last 12 Months

4 091 800
Oct '25
4 133 300
Nov
4 268 000
Dec
4 364 700
Jan '26
4 396 300
Feb
4 340 100
Mar
4 399 300
Apr
4 418 400
May
4 578 100
Jun
4 588 100
Jul
4 648 200
Aug
4 700 000
Sep
Month Instagram Users % of Population Women Men Change M/M
Sep 4 700 000 23.4% 52.2% 47.8% +1.1%
Aug 4 648 200 23.2% 52.2% 47.8% +1.3%
Jul 4 588 100 22.9% 52.2% 47.8% +0.2%
Jun 4 578 100 22.8% 52.2% 47.8% +3.6%
May 4 418 400 22% 52.3% 47.7% +0.4%
Apr 4 399 300 21.9% 51.1% 48.9% +1.4%
Mar 4 340 100 21.6% 52.3% 47.7% -1.3%
Feb 4 396 300 21.9% 52.3% 47.7% +0.7%
Jan '26 4 364 700 21.8% 52.3% 47.7% +2.3%
Dec 4 268 000 21.3% 52.3% 47.7% +3.3%
Nov 4 133 300 20.6% 52.4% 47.6% +1%
Oct '25 4 091 800 20.4% 52.4% 47.6% -

More stats for Guatemala

Top sites cite our data:

  • Wikipedia
  • NBC News
  • Salesforce
  • Shopify
  • New York Post
  • DHL
  • Stripe
  • Statista
  • Entrepreneur Europe
  • Social Media Today

See the number of social media users
in other countries:

Frequently asked questions

How many Instagram users are there in Guatemala in 2026?

As of September 2026, there are 4 563 100 Instagram users in Guatemala - 22.8% of the country's population.

What is the largest Instagram age group in Guatemala?

The largest age group is 25 to 34, making up 36.6% of Instagram users in Guatemala.

Are there more women or men on Instagram in Guatemala?

Women make up the majority, at 52.3% of Instagram users in Guatemala.

Where does this data come from?

Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language

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