Instagram users in Botswana
There were 253 000 Instagram users in Botswana in August 2025, which accounted for 9.6% of its entire population.
The majority of them were women - 52.9%.
People aged 18 to 24 were the largest user group (97 300).
The highest difference between men and women occurs within people aged 18 to 24, where women lead by 46 500.