Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
There were 183 800 Instagram users in Bhutan in September 2026, which accounted for 20.5% of its entire population.
The majority of them were men - 52.1%.
People aged 25 to 34 were the largest user group (72 600).
The highest difference between men and women occurs within people aged 25 to 34, where men lead by 39 300.
Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.
Presented statistics are licensed under a Creative Commons Attribution 4.0 International License
Internet users who access their Meta account via any device at least once per month. All values are estimates. Figures relate to addressable audience only, and may not include all users for each location or language.
| Month | Instagram Users | % of Population | Women | Men | Change M/M |
|---|---|---|---|---|---|
| Sep | 191 300 | 21.4% | 48.7% | 51.3% | +4.1% |
| Aug | 183 800 | 20.5% | 48.2% | 51.8% | +9.5% |
| Jul | 167 800 | 18.7% | 51% | 49% | -6.9% |
| Jun | 180 200 | 20.1% | 48.8% | 51.2% | +14.1% |
| May | 158 000 | 17.6% | 51.4% | 48.6% | +1.5% |
| Apr | 155 600 | 17.4% | 51.3% | 48.7% | -1.7% |
| Mar | 158 300 | 17.7% | 51.9% | 48.1% | -3.2% |
| Feb | 163 500 | 18.2% | 52.4% | 47.6% | -0.7% |
| Jan '26 | 164 700 | 18.4% | 52% | 48% | +0.8% |
| Dec | 163 400 | 18.2% | 52.2% | 47.8% | +5.2% |
| Nov | 155 300 | 17.3% | 52.2% | 47.8% | +1.3% |
| Oct '25 | 153 300 | 17.1% | 51.8% | 48.2% | - |
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As of September 2026, there are 183 800 Instagram users in Bhutan - 20.5% of the country's population.
The largest age group is 25 to 34, making up 39.5% of Instagram users in Bhutan.
Men make up the majority, at 52.1% of Instagram users in Bhutan.
Data presented on this website is sourced directly from the respective social platforms' marketing APIs and compiled by NapoleonCat for informational purposes only. All values are estimates and relate to addressable audience only, and may not include all users for each location or language
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