Instagram users in Australia
There were 15 510 300 Instagram users in Australia in August 2025, which accounted for 56.4% of its entire population.
The majority of them were women - 55.4%.
People aged 25 to 34 were the largest user group (4 800 000).
The highest difference between men and women occurs within people aged 45 to 54, where women lead by 841 700.