Facebook users in Brazil
There were 176 109 400 Facebook users in Brazil in October 2024, which accounted for 79.2% of its entire population.
The majority of them were women - 55.3%.
People aged 25 to 34 were the largest user group (50 000 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 23 000 000.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.