UTM code

UTM codes, short for Urchin Tracking Module codes, are snippets of text added to the end of a URL to track where traffic is coming from.

They are used in digital marketing campaigns to measure the success of specific marketing channels, such as social media or email marketing.

UTM codes are made up of several parameters, including the campaign source, medium, and name. The source parameter identifies where the traffic is coming from, such as a specific website or social media platform. The medium parameter identifies the type of traffic, such as email or social media. The name parameter is used to distinguish different campaigns within the same source and medium.

UTM codes can be created manually or using online tools such as Google’s Campaign URL Builder. By using UTM codes, marketers can track the effectiveness of their campaigns and identify which channels are driving the most traffic and conversions. This information can then be used to optimize future marketing efforts.

UTM codes can be used in conjunction with web analytics tools such as Google Analytics to track visitor behavior and measure the success of specific marketing campaigns. They can also be used to identify areas where campaigns can be improved, such as optimizing landing pages or targeting different audiences. Overall, UTM codes are a valuable tool for any digital marketer looking to measure the effectiveness of their campaigns and make data-driven decisions.