Retargeting

Retargeting, also known as remarketing, is a type of online advertising that targets people who have previously interacted with a business or brand.

This technique involves showing ads to users who have already visited a website, viewed a particular product, or taken a specific action on a site. The goal of retargeting is to remind users of a product or service they have previously shown interest in and encourage them to come back and complete a purchase.

Retargeting works by placing a small piece of code, also known as a pixel, on a website that tracks user behavior. When a user visits a website, the pixel adds them to a list of visitors that can be targeted with ads later. This list can then be used to show relevant ads to users as they browse the web, including on social media platforms, search engines, and other websites.

Retargeting can be an effective way to increase conversions and drive sales. By targeting users who have already shown interest in a product or service, businesses can create highly targeted and personalized ads that are more likely to convert. However, it’s important to use retargeting carefully and avoid bombarding users with too many ads, as this can be seen as intrusive and annoying.