FF (Follow Friday)

Follow Friday (FF) is a social media practice where users recommend other accounts worth following.

It was initially popularized on Twitter but has since spread to other platforms like Instagram and Facebook.

The purpose of Follow Friday is to increase engagement and build community on social media by highlighting interesting and valuable accounts to follow. Users typically share the handles of other users along with a brief description of why they should be followed. This can include anything from interesting content, helpful tips, or simply being an engaging and friendly member of the community.

Follow Friday is often used by businesses and individuals alike to promote their own accounts or those of others. It can be a valuable way to grow a following, especially for newer accounts, by tapping into the networks of existing followers.

While the popularity of Follow Friday has waned somewhat in recent years, it still remains a common practice on social media, especially in niche communities where users are more likely to know and interact with each other.