Earned media

Earned media refers to the publicity and exposure that a brand, product, or service receives through unpaid channels, e.g., media coverage, word-of-mouth recommendations, or social media mentions.

It is a result of positive public perception, organic sharing, and the recognition of the brand’s value by external sources.

Unlike paid media, which involves advertising or sponsored content where brands directly pay for placement, earned media is gained through the merits of the brand, its offerings, or the experiences of its customers. It is often seen as more credible and trustworthy because it comes from third-party sources rather than being directly controlled or influenced by the brand itself.

Earned media can take various forms, including positive news articles, features in magazines or blogs, social media posts from influencers or satisfied customers, online discussions, or user-generated content. It is a reflection of the brand’s reputation, quality, and the value it provides to its target audience.

The benefits of earned media include increased brand visibility, enhanced credibility, and the potential to reach wider audiences. Positive mentions and recommendations from trusted sources can significantly impact brand perception and attract new customers. Moreover, earned media can also generate valuable backlinks to a brand’s website, contributing to search engine optimization (SEO) efforts and improving online visibility.

To earn media coverage and mentions, brands need to focus on delivering exceptional products or services, cultivating positive relationships with customers and influencers, and providing outstanding customer experiences. By consistently delivering value and exceeding customer expectations, brands can increase the likelihood of receiving positive earned media and harness its benefits for business growth.