Doing it for the gram

The phrase “doing it for the gram” refers to engaging in activities primarily for the purpose of capturing and sharing them on Instagram.

It reflects the idea that people may prioritize the creation of visually appealing or enviable content for Instagram over genuinely enjoying the moment.

When someone says they are “doing it for the gram,” it implies that their motivation for participating in an event or undertaking an activity is driven by the desire to showcase it on their Instagram profile. The focus is on capturing the perfect photo or video that will generate attention, likes, and admiration from their followers.

The phrase can sometimes carry a slightly humorous or self-aware tone, acknowledging the influence that social media has on people’s behavior and the tendency to curate an idealized version of their lives online. It highlights the prevalence of seeking validation and social affirmation through the carefully crafted images and experiences shared on Instagram.

However, it’s important to note that not everyone who uses Instagram follows this approach. Many individuals genuinely enjoy sharing moments of their lives on the platform to connect with others, express themselves creatively, or document personal milestones. The phrase “doing it for the gram” is more commonly used to describe instances where the focus is heavily on capturing content for social media rather than simply enjoying the experience for its own sake.