Cover photo
A cover photo is an image that appears at the top of a user’s profile or page on social media platforms such as Facebook, Twitter, and LinkedIn.
This photo is typically larger than the profile picture, and it serves as a banner that visually represents the user or brand.
On Instagram, the term cover photo refers to the preview picture of your Reel that will be visible in your profile grid – it’s like a book cover but for video content.
Cover photos can be a powerful tool for personal branding and business marketing. They offer an opportunity to showcase creativity, personality, and professionalism. For example, a business can use a cover photo to highlight its products, services, or company values. On the other hand, an individual can use a cover photo to showcase their hobbies, interests, or professional skills.
Each social media platform has its own specifications and guidelines for cover photos. Generally, cover photos should be high-quality images that are visually appealing, relevant to the user’s profile or page, and correctly sized to fit the platform’s dimensions:
- Facebook: 820 pixels wide by 312 pixels tall,
- LinkedIn: 1584 pixels wide by 396 pixels tall,
- Twitter: 1500 pixels wide by 500 pixels tall.
It’s important to note that these dimensions are subject to change, and it’s always a good idea to check for any updates from the social media platforms themselves. It’s also important to keep in mind that these dimensions may vary for mobile devices and that the cover photo may be displayed differently depending on the screen size and aspect ratio. Therefore, it’s best to use high-quality images that can be adjusted and scaled accordingly.