Kinga Edwards is a seasoned marketing strategist, speaker, and advocate for human-centered content. As the CEO and Creative Owner of Brainy Bees—a boutique content marketing and PR agency—she has partnered with over 200 SaaS companies across 29 countries since 2013, delivering messaging that resonates and drives results.
Kinga’s expertise lies in distilling complex SaaS offerings into clear, relatable narratives that connect with decision-makers and end-users alike. Her work encompasses a diverse range of marketing formats, including thought leadership, long-form content, conversion rate optimization (CRO)-driven copy, newsletters, and UX writing. She is particularly passionate about infusing a human voice into B2B marketing, emphasizing empathy, inclusivity, and authenticity in every campaign.
Her philosophy, “insights are everywhere,” reflects her commitment to uncovering valuable perspectives from various sources—be it customer feedback, UX research, or cross-functional collaboration. This approach ensures that each project she undertakes is rooted in real-world relevance and impact.
Beyond her client work, Kinga is a recognized voice in the SaaS and marketing community. She shares insights through articles, podcasts, and public speaking engagements, focusing on the power of meaningful content and the evolving role of empathy in business. A strong advocate for ethical, inclusive communication, she also mentors aspiring marketers and content professionals, helping them find their voice and elevate their impact.
With a global portfolio and a people-first mindset, Kinga Edwards continues to shape the way SaaS brands tell their stories—combining strategic clarity with an unmistakably human touch.
