You can’t open Page Insights for a Facebook page you don’t administer. So here’s the next best thing: Facebook page insights for other pages, from a tool that tracks any public page you point it at, right alongside your own.
Facebook Competitor Analysis– Page Insights for Other Pages
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Supported platforms
Followed profiles: Get Facebook analytics for other pages, not just your own
Add any public page and NapoleonCat starts tracking it beside the pages you already manage in the Social Inbox.
Followers, comments, reactions, shares, number of posts and engagement rate, over any period you pick. No admin access to ask for, nothing for them to approve, and no spreadsheet to keep up to date.
Page admin activity: See how often a competitor posts, and how often they answer the comments they get
Here’s the one your other tools don’t show you. Page admin activity counts their posts and their admins’ replies side by side, day by day.
A page that posts ninety times a quarter and answers one comment in six has a comment section full of people waiting (and they don’t wait quietly). Auto-moderation is how you make sure yours never looks like that.
Best times to post: See the best days and hours to post on Facebook, from what already works for them
Their whole quarter, broken down by day of the week and by hour, with the number of posts sitting next to the engagement each slot earned. Plenty of pages pour their content into their own worst hour without ever realising it. This one chart can move your whole publishing schedule.
Post types: See which content formats work best on rival pages
Photo, video, status or link: you get the exact split of what a page publishes and the engagement rate each format earns them.
A competitor who has quietly stopped posting links is telling you something about the algorithm, free of charge. That’s Facebook competitive analysis you can act on the same afternoon.
Top posts: See your competitors’ 10 best posts, ranked by engagement rate
Every page comes with its ten best organic posts of the period, with the full post text and its comment, reaction and share counts. So you’re not just watching a line go up. You’re reading the exact posts that moved it.
Engagement over time: See the weeks a rival’s engagement climbed, and the weeks it collapsed
Engagement rate charted across the whole period, with the high, the low and the average called out, and daily interactions underneath it. When a competitor’s numbers jump, you can go straight to the week it happened and find out what they did to earn it.
Comparison sets: Compare Facebook page performance side by side
Build a benchmarking set and multiple pages line up in one table, side by side: fans, comments, reactions, shares, posts, mentions and engagement rate, with the average across the set on the bottom row.
Yours and your competitors’, same period, and nobody rebuilding a spreadsheet every month. That’s the point of comparing Facebook page performance instead of collecting screenshots.
Automated reports: Add competitor pages to the Facebook reports you already send
The report you email every month can carry the competitor pages too, in the same PDF, white-labeled, on the schedule you set once. Managing several clients? Give each one its own Workspace, so one client’s competitor set never turns up in another client’s report.
Get Facebook page insights for other pages free for 14 days
Here’s why our clients love NapoleonCat
Join businesses that keep an eye on their competitors without leaving the tool they already use for comments and DMs.
NapoleonCat saves up to one-third of a full-time position. That’s time we would otherwise spend manually moderating thousands of comments each month using the Meta Business Suite, profile by profile and comment by comment. Time we can now use for growth. NapoleonCat is the best tool of its kind on the market, and it’s still constantly evolving and improving by introducing new AI features.
It’s hard to imagine our work without a tool that includes so many valuable features. It won’t be an overstatement when I say that NapoleonCat saves us multiple full-time positions that would be dedicated to just moderating comments or manually generating reports.
NapoleonCat gives us the full picture of social media interactions. It’s easier to pick up urgent threads that need taking immediate action. And with conversation history, it’s much easier to continue the work of another team member while they’re out of office.
We work with multiple clients, and with NapoleonCat, we don’t waste time switching between multiple software tools. We can also deliver reliable data from a single source. We tested other social media moderation and analytics tools before, but none of them lived up to what NapoleonCat delivers. They’re the best, and I personally love using the tool. 🙂
NapoleonCat is now an indispensable tool that we use for moderation and analytical purposes, as well as content publishing. We’re curious to see new capabilities of the tool and test its new uses, for example, to moderate TikTok ad comments, as we predict this social media channel to become more and more important for our clients.
It’s the first social media engagement tool we have ever tried that is truly intuitive and that makes it easy for us to include the clients in the process. The service and support is great and personal. And the value for money is great!
We were looking for a tool that would allow us to consolidate and manage comments and private messages from Messenger in one place. Analytics and reports were also very important to us, as they would show us the level of our social media customer service. That’s why, in 2017, we decided to choose NapoleonCat.
See how NapoleonCat compares to its alternatives:
| Feature | NapoleonCat | Hootsuite | Sprout Social | Agorapulse |
|---|---|---|---|---|
| Networks you can track competitors on | ✅ Facebook, Instagram and YouTube | ⚠️ Facebook, Instagram, X | ⚠️ Facebook, Instagram, X | ⚠️ Facebook and Instagram only |
| Best days and hours to post, from a competitor’s own results | ✅ Yes (by weekday and by hour) | ❌ Your own accounts only | ❌ Your own accounts only | ❌ No |
| Engagement per post format (photo, video, link, status) | ✅ Yes | ⚠️ Listening add-on | ⚠️ Post counts by format, not engagement | ✅ Yes |
| Competitor top posts ranked by engagement | ✅ Yes (top 10, organic) | ⚠️ Listening add-on | ✅ Yes | ✅ Yes (six posts) |
| How often a rival’s admins reply to comments on their page | ✅ Yes (posts and admin replies, daily) | ❌ No | ❌ No | ❌ No |
| Competitor hashtag performance | ✅ Yes | ⚠️ Listening add-on | ❌ Not in the Facebook report | ❌ No |
| Side-by-side benchmarking of multiple pages | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Competitor data in scheduled white-label PDF reports | ✅ Yes (weekly, monthly, quarterly) | ⚠️ Limited | ⚠️ Scheduled PDFs on the Advanced plan | ⚠️ PDF export, scheduling on higher tiers |
| Plan needed for competitor analysis | ✅ Every paid plan, from $79/mo | ⚠️ All plans (5 competitors, basic metrics) | ⚠️ Professional plan, $299/user/mo | ⚠️ 1 competitor until Advanced, $149/user/mo |
| AI spam and hate removal on your own profiles | ✅ AI-based auto-removal | ⚠️ Limited (rules / add-on) | ❌ No auto-removal | ⚠️ Limited |
| EU-based, GDPR-first hosting | ✅ Yes | ❌ Canada-based | ❌ US-based | ✅ EU-based |
| Starting price | ✅ From $79/mo (2 users, 5 profiles) | $99/user/mo | $199/user/mo | $79/user/mo |
Frequently asked questions
How do I monitor competitor Facebook pages without admin access?
You add them as followed profiles. Facebook competitor monitoring in NapoleonCat works on public data, so nothing has to be approved by the page owner and nobody is notified. Add the page, pick a date range, and you get its followers, comments, reactions, shares, posts and engagement rate in the same dashboard as your own pages.
Can I compare Facebook pages side by side?
Yes. Put any mix of your own pages and followed competitor pages into a benchmarking set and compare them over one date range, with a set average to measure everyone against.
Can I see my competitors’ engagement rate on Facebook?
Yes. Engagement rate is shown for every followed page, charted over time with its high, low and average, and calculated the same way for every page in a set so the numbers are comparable. Competitors’ engagement rate on Facebook sits right next to yours.
Are there free Facebook competitor analysis tools?
Facebook’s own reporting only covers pages you administer, and most Facebook competitor analysis tools are paid. NapoleonCat is free for 14 days with no credit card, which is long enough to follow a few rival pages and pull their last full month of posting patterns before you decide anything.
Which platforms does competitor analysis work on?
Facebook, Instagram and YouTube — those are the three networks you can follow a profile you don’t own on. You can mix them inside one benchmarking set. Your own TikTok and LinkedIn Company Page profiles are covered by Analytics too, but only as profiles you manage.
What can’t I see about a Facebook page I don’t administer?
Reach, impressions, audience demographics and video views are not available for a page you don’t administer, because Meta doesn’t share them through the API. Everything on this page is built from public data instead: posting activity, post types, engagement by day and hour, top posts and follower numbers. The best days and hours you get are derived from how their posts actually performed, not from when their audience happens to be online.
See what your competitors are doing on Facebook
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