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Social media users
in Uruguay

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Uruguay

Uruguay flag
Facebook users in Uruguay
2025
3 269 900
54.6%
women
45.4%
men
 
 
13-17
n/a
11%
8.9%
18-24
20%
13.7%
12.6%
25-34
26.3%
9.9%
8.9%
35-44
18.7%
8.3%
6.7%
45-54
15%
5.8%
4.5%
55-64
10.3%
5.9%
3.8%
65+
9.7%

There were 3 269 900 Facebook users in Uruguay in March 2025, which accounted for 92.2% of its entire population.

The majority of them were women - 54.6%.

People aged 25 to 34 were the largest user group (859 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 124 000.

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Instagram users in Uruguay

Uruguay flag
Instagram users in Uruguay
2025
2 321 800
57.4%
women
42.6%
men
 
 
13-17
n/a
14.1%
10.7%
18-24
24.8%
15.4%
13.4%
25-34
28.7%
10.6%
8.2%
35-44
18.8%
8.1%
5.3%
45-54
13.4%
5.1%
3%
55-64
8.1%
4.1%
2%
65+
6.2%

There were 2 321 800 Instagram users in Uruguay in March 2025, which accounted for 65.5% of its entire population.

The majority of them were women - 57.4%.

People aged 25 to 34 were the largest user group (667 100).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 248 100.

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Messenger users in Uruguay

Uruguay flag
Messenger users in Uruguay
2025
2 234 100
54.3%
women
45.7%
men
 
 
13-17
n/a
6.4%
5.4%
18-24
11.8%
13.1%
12.3%
25-34
25.5%
10.9%
9.7%
35-44
20.6%
9.6%
8%
45-54
17.6%
7.2%
5.6%
55-64
12.8%
7.2%
4.6%
65+
11.8%

There were 2 234 100 Messenger users in Uruguay in March 2025, which accounted for 63% of its entire population.

The majority of them were women - 54.3%.

People aged 25 to 34 were the largest user group (568 700).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 102 400.

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Linkedin users in Uruguay

Uruguay flag
Linkedin users in Uruguay
2025
1 625 000
31.4%
18-24
31.4%
46.2%
25-34
46.2%
19.7%
35-54
19.7%
2.8%
55+
2.8%

There were 1 625 000 Linkedin users in Uruguay in March 2025, which accounted for 45.8% of its entire population.

People aged 25 to 34 were the largest user group (750 000).

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