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uruguay flag

Social media users
in Uruguay

AT THE END OF 2023

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Uruguay

Uruguay flag
Facebook users in Uruguay
2023
3 242 400
54.8%
women
45.2%
men
 
 
13-17
n/a
11.5%
9.2%
18-24
20.7%
13.8%
12.7%
25-34
26.5%
10%
8.7%
35-44
18.7%
8.1%
6.5%
45-54
14.6%
5.8%
4.4%
55-64
10.2%
5.6%
3.6%
65+
9.3%

There were 3 242 400 Facebook users in Uruguay in December 2023, which accounted for 91.5% of its entire population.

The majority of them were women - 54.8%.

People aged 25 to 34 were the largest user group (858 200).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 297 300.

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Instagram users in Uruguay

Uruguay flag
Instagram users in Uruguay
2023
2 303 900
57.6%
women
42.4%
men
 
 
13-17
n/a
14.5%
11%
18-24
25.5%
15.5%
13.5%
25-34
29%
10.8%
8.1%
35-44
18.9%
7.9%
5%
45-54
13%
5%
2.9%
55-64
7.9%
3.9%
1.9%
65+
5.8%

There were 2 303 900 Instagram users in Uruguay in December 2023, which accounted for 65% of its entire population.

The majority of them were women - 57.6%.

People aged 25 to 34 were the largest user group (667 300).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 253 600.

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Messenger users in Uruguay

Uruguay flag
Messenger users in Uruguay
2023
2 216 600
54.4%
women
45.6%
men
 
 
13-17
n/a
6.6%
5.6%
18-24
12.2%
13.3%
12.5%
25-34
25.8%
10.9%
9.7%
35-44
20.6%
9.5%
7.9%
45-54
17.3%
7.2%
5.5%
55-64
12.7%
7%
4.4%
65+
11.4%

There were 2 216 600 Messenger users in Uruguay in December 2023, which accounted for 62.5% of its entire population.

The majority of them were women - 54.4%.

People aged 25 to 34 were the largest user group (572 200).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 97 200.

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Linkedin users in Uruguay

Uruguay flag
Linkedin users in Uruguay
2023
1 338 000
26.9%
18-24
26.9%
52.3%
25-34
52.3%
17.9%
35-54
17.9%
2.8%
55+
2.8%

There were 1 338 000 Linkedin users in Uruguay in December 2023, which accounted for 37.7% of its entire population.

People aged 25 to 34 were the largest user group (700 000).

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