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Social media users
in Uruguay

AT THE END OF 2020

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Uruguay

Uruguay flag
Facebook users in Uruguay
2020
2 773 000
53.8%
women
46.2%
men
1.5%
1.3%
13-17
2.7%
9.4%
8.7%
18-24
18%
14.4%
14.1%
25-34
28.5%
9.7%
8.7%
35-44
18.4%
7.6%
6.1%
45-54
13.7%
6.1%
4.3%
55-64
10.5%
5%
3.1%
65+
8.2%

There were 2 773 000 Facebook users in Uruguay in December 2020, which accounted for 78.2% of its entire population.

The majority of them were women - 53.8%.

People aged 25 to 34 were the largest user group (790 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 87 000.

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Instagram users in Uruguay

Uruguay flag
Instagram users in Uruguay
2020
1 674 000
56%
women
44%
men
2.1%
1.7%
13-17
3.8%
12.5%
11.4%
18-24
23.9%
17.3%
15.5%
25-34
32.9%
10.8%
7.8%
35-44
18.5%
6.6%
4.2%
45-54
10.8%
4.2%
2.2%
55-64
6.5%
2.5%
1.3%
65+
3.8%

There were 1 674 000 Instagram users in Uruguay in December 2020, which accounted for 47.2% of its entire population.

The majority of them were women - 56%.

People aged 25 to 34 were the largest user group (550 000).

The highest difference between men and women occurs within people aged 35 to 44, where women lead by 130 000.

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Messenger users in Uruguay

Uruguay flag
Messenger users in Uruguay
2020
2 220 000
54.5%
women
45.5%
men
0.9%
0.7%
13-17
1.7%
8.6%
7.2%
18-24
15.8%
14%
13.1%
25-34
27%
10.8%
9.5%
35-44
20.3%
8.1%
6.8%
45-54
14.9%
6.8%
5%
55-64
11.7%
5.4%
3.3%
65+
8.7%

There were 2 220 000 Messenger users in Uruguay in December 2020, which accounted for 62.6% of its entire population.

The majority of them were women - 54.5%.

People aged 25 to 34 were the largest user group (600 000).

The highest difference between men and women occurs within people aged 65 and above, where women lead by 73 000.

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Linkedin users in Uruguay

Uruguay flag
Linkedin users in Uruguay
2020
937 000
24.5%
18-24
24.5%
59.8%
25-34
59.8%
13.9%
35-54
13.9%
1.8%
55+
1.8%

There were 937 000 Linkedin users in Uruguay in December 2020, which accounted for 26.4% of its entire population.

People aged 25 to 34 were the largest user group (560 000).

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