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malawi flag

Social media users
in Malawi

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Malawi

Malawi flag
Facebook users in Malawi
2025
2 529 400
38.2%
women
61.8%
men
 
 
13-17
n/a
15.7%
24.8%
18-24
40.5%
13.6%
21%
25-34
34.6%
4.9%
8.5%
35-44
13.4%
1.7%
3.8%
45-54
5.5%
0.6%
1.4%
55-64
2%
1.7%
2.2%
65+
3.9%

There were 2 529 400 Facebook users in Malawi in August 2025, which accounted for 10.4% of its entire population.

The majority of them were men - 61.8%.

People aged 18 to 24 were the largest user group (1 023 900).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 627 700.

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Instagram users in Malawi

Malawi flag
Instagram users in Malawi
2025
191 700
38.7%
women
61.3%
men
 
 
13-17
n/a
17.3%
26.8%
18-24
44%
13%
21.3%
25-34
34.3%
3.8%
6.7%
35-44
10.4%
1.4%
2.6%
45-54
4%
0.7%
0.9%
55-64
1.6%
2.6%
3%
65+
5.6%

There were 191 700 Instagram users in Malawi in August 2025, which accounted for 0.8% of its entire population.

The majority of them were men - 61.3%.

People aged 18 to 24 were the largest user group (84 400).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 51 300.

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Messenger users in Malawi

Malawi flag
Messenger users in Malawi
2025
2 373 800
38.1%
women
61.9%
men
 
 
13-17
n/a
15.4%
24.6%
18-24
40%
13.7%
21.2%
25-34
34.9%
4.9%
8.6%
35-44
13.5%
1.7%
3.8%
45-54
5.5%
0.6%
1.4%
55-64
2%
1.7%
2.3%
65+
4%

There were 2 373 800 Messenger users in Malawi in August 2025, which accounted for 9.7% of its entire population.

The majority of them were men - 61.9%.

People aged 18 to 24 were the largest user group (949 700).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 584 500.

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Linkedin users in Malawi

Malawi flag
Linkedin users in Malawi
2025
406 500
39.4%
18-24
39.4%
44.3%
25-34
44.3%
14.8%
35-54
14.8%
1.6%
55+
1.6%

There were 406 500 Linkedin users in Malawi in August 2025, which accounted for 1.7% of its entire population.

People aged 25 to 34 were the largest user group (180 000).

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