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malawi flag

Social media users
in Malawi

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Malawi

Malawi flag
Facebook users in Malawi
2025
1 668 400
36.9%
women
63.1%
men
 
 
13-17
n/a
16.3%
26.4%
18-24
42.6%
12%
20.2%
25-34
32.2%
4.4%
8.9%
35-44
13.3%
1.4%
3.5%
45-54
5%
0.6%
1.3%
55-64
1.9%
2.2%
2.9%
65+
5.1%

There were 1 668 400 Facebook users in Malawi in March 2025, which accounted for 6.9% of its entire population.

The majority of them were men - 63.1%.

People aged 18 to 24 were the largest user group (711 000).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 439 700.

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Instagram users in Malawi

Malawi flag
Instagram users in Malawi
2025
140 000
41%
women
59%
men
 
 
13-17
n/a
18.1%
24.3%
18-24
42.4%
13.9%
21.2%
25-34
35.1%
4.2%
7.2%
35-44
11.4%
1.4%
2.5%
45-54
3.9%
 
 
55-64
n/a
3.3%
3.8%
65+
7.1%

There were 140 000 Instagram users in Malawi in March 2025, which accounted for 0.6% of its entire population.

The majority of them were men - 59%.

People aged 18 to 24 were the largest user group (59 400).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 29 700.

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Messenger users in Malawi

Malawi flag
Messenger users in Malawi
2025
1 555 200
36.7%
women
63.3%
men
 
 
13-17
n/a
16.1%
26.3%
18-24
42.4%
11.9%
20.4%
25-34
32.3%
4.5%
9%
35-44
13.4%
1.4%
3.5%
45-54
4.9%
0.6%
1.2%
55-64
1.8%
2.2%
2.9%
65+
5.2%

There were 1 555 200 Messenger users in Malawi in March 2025, which accounted for 6.5% of its entire population.

The majority of them were men - 63.3%.

People aged 18 to 24 were the largest user group (658 800).

The highest difference between men and women occurs within people aged 18 to 24, where men lead by 409 100.

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Linkedin users in Malawi

Malawi flag
Linkedin users in Malawi
2025
380 400
39.4%
18-24
39.4%
44.7%
25-34
44.7%
15%
35-54
15%
0.9%
55+
0.9%

There were 380 400 Linkedin users in Malawi in March 2025, which accounted for 1.6% of its entire population.

People aged 25 to 34 were the largest user group (170 000).

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