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Social media users
in Bosnia and Herzegovina

THE LAST MONTH OF 2025

Population: *

Data presented on this website is sourced directly from the respective social platforms marketing APIs and compiled by NapoleonCat for informational purposes only.

Presented statistics are licensed under a Creative Commons Attribution 4.0 International License

Facebook users in Bosnia and Herzegovina

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Facebook users in Bosnia and Herzegovina
2025
2 210 300
50%
women
50%
men
 
 
13-17
n/a
9%
7.9%
18-24
17%
13.4%
14.6%
25-34
27.9%
9.7%
9.8%
35-44
19.5%
7.7%
7.9%
45-54
15.5%
5.7%
5.5%
55-64
11.3%
4.5%
4.3%
65+
8.8%

There were 2 210 300 Facebook users in Bosnia and Herzegovina in September 2025, which accounted for 64% of its entire population.

The slight majority of them were women - 50%.

People aged 25 to 34 were the largest user group (617 500).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 321 700.

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Instagram users in Bosnia and Herzegovina

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Instagram users in Bosnia and Herzegovina
2025
1 328 800
52.4%
women
47.6%
men
 
 
13-17
n/a
12.5%
10.7%
18-24
23.3%
17.2%
17.9%
25-34
35%
10.8%
9.5%
35-44
20.3%
6.7%
5.4%
45-54
12.1%
3.3%
2.5%
55-64
5.8%
1.9%
1.6%
65+
3.5%

There were 1 328 800 Instagram users in Bosnia and Herzegovina in September 2025, which accounted for 38.5% of its entire population.

The majority of them were women - 52.4%.

People aged 25 to 34 were the largest user group (465 500).

The highest difference between men and women occurs within people aged 18 to 24, where women lead by 142 400.

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Messenger users in Bosnia and Herzegovina

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Messenger users in Bosnia and Herzegovina
2025
1 638 700
49.4%
women
50.6%
men
 
 
13-17
n/a
5.2%
5%
18-24
10.2%
12.1%
13.3%
25-34
25.4%
10.7%
10.9%
35-44
21.6%
8.9%
9.4%
45-54
18.3%
7%
6.8%
55-64
13.8%
5.4%
5.2%
65+
10.6%

There were 1 638 700 Messenger users in Bosnia and Herzegovina in September 2025, which accounted for 47.5% of its entire population.

The majority of them were men - 50.6%.

People aged 25 to 34 were the largest user group (416 800).

The highest difference between men and women occurs within people aged 25 to 34, where men lead by 218 500.

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Linkedin users in Bosnia and Herzegovina

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Linkedin users in Bosnia and Herzegovina
2025
506 900
29.6%
18-24
29.6%
49.3%
25-34
49.3%
19.7%
35-54
19.7%
1.4%
55+
1.4%

There were 506 900 Linkedin users in Bosnia and Herzegovina in September 2025, which accounted for 14.7% of its entire population.

People aged 25 to 34 were the largest user group (250 000).

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