Instagram users in Thailand
There were 19 960 700 Instagram users in Thailand in December 2024, which accounted for 28.3% of its entire population.
The majority of them were women - 59.9%.
People aged 25 to 34 were the largest user group (8 500 000).
The highest difference between men and women occurs within people aged 25 to 34, where women lead by 3 500 000.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.