Instagram users in Pakistan
There were 20 291 400 Instagram users in Pakistan in December 2024, which accounted for 8.7% of its entire population.
The majority of them were men - 64.6%.
People aged 18 to 24 were the largest user group (9 300 000).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 5 900 000.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.