Instagram users in India
There were 406 270 700 Instagram users in India in August 2024, which accounted for 27.6% of its entire population.
The majority of them were men - 67.6%.
People aged 18 to 24 were the largest user group (179 000 000).
The highest difference between men and women occurs within people aged 18 to 24, where men lead by 120 000 000.
NOTE:
From March ’24 through August ’25, the size of individual demographic groups is estimated by using the total number of users in each month, combined with the demographic distribution from previous months.