Table of Contents
Cookies and similar technologies
What are cookies?
Our site and application use cookies. Cookies are IT data, in particular text files, commonly used on the Internet, stored on your terminal device used for browsing the Internet (e.g., computer, smartphone, tablet).
The information contained in cookies can be read by our computer system or third-party systems. Cookies are used to collect information about your use of the site and applications – for example, by remembering your visits to the site and the activities you perform on the site.
We also use other similar technologies, such as writing and reading information from LocalStorage, a data storage facility. LocalStorage technology allows you to store cookie-like information in your browser, particularly in environments where cookie technology does not or cannot work properly.
Information, including personal data, obtained in connection with the use of cookies on the website and application, is processed by us and may be processed by our partners (hereinafter “partners”).
What cookies do we use?
The site and the application use the following types of cookies:
a. essential cookies – they are used to ensure proper operation of the site and application, in particular the ability to navigate the site and application and use their basic functions. They are necessary for the operation of the website and
application and cannot be disabled, as disabling them would prevent the website and application from operating;
b. functional cookies – they are used to “remember” your selected settings and personalize the website and application;
c. analytical cookies – they are used to improve the performance of the website and application and collect information about how you use the website and application, improve the website and application, customize the operation of the website to your preferences and create statistics on the use of the website and application. The information collected in this way may be shared with our partners, if you consent thereto;
d. advertising cookies – they are used for marketing purposes, such as personalizing ads and content based on your interests, measuring the performance of ads and content, and gaining insights into the audiences who have seen ads and content. The information collected in this way may be shared with our partners, if you consent.
We use both session cookies and persistent cookies. Session cookies are stored on the device and remain there until the session of a particular browser ends. The stored information is then permanently deleted from the device’s memory. Persistent cookies, on the other hand, are stored on the device for the time specified in the parameters of the cookies or until they are deleted. Ending the session of a particular browser or turning off the device does not remove them from the device.
We use both first-party cookies, i.e. our own cookies, and third-party cookies, i.e. cookies that come from third parties that are our partners.
First-party cookies are used to handle registration and login, maintain navigation parameters, monitor traffic on the site and the use of the site by Users, improve the presentation of content on the site and personalize the content of the site, handle forms, match the content of the site to the preferences of a given user, ensure proper operation of the site and its functionality, detect errors and abuse, as well as for statistical, analytical and marketing purposes.
Third-party cookies are set by web servers of sites other than the site and application. Third-party cookies are used for functional, content personalization, statistical, analytical and marketing purposes.
Below you will find detailed information about the cookies we use:
Consent to the use of cookies
Cookies are used on the site and application based on consent given by selecting the appropriate option when using the site and application, customizing cookie choices via
the Cookie Settings panel, or by configuring browser settings accordingly. Giving consent to the use of cookies is voluntary.
Before giving your consent to the use of cookies, you are informed about the purposes of using cookies and the possibility of changing your cookie settings at any time.
You can withdraw your previously given consent to the use of cookies and make changes to your cookie settings at any time through the Cookie Settings panel, as well as delete cookies from the memory of your device.
How can you disable or delete cookies?
In many cases, your web browsing software (web browser) allows cookies to be stored by default on the device you use to connect to the site.
You can change your browser settings regarding cookies and local storage at any time. For example, it is possible to configure your web browser to prevent or limit the storage of cookies on your terminal device. You can change the configuration using the settings of your web browser. Depending on your Internet browser, these settings can be changed, for example, to block automatic handling of cookies or to inform you each time cookies are placed on your terminal device.
You can also delete cookies after they are stored on your terminal device by using the appropriate functions of your web browser.
Detailed instructions on how to prevent the storage of cookies, as well as how to delete stored cookies, can be found on the technical support pages of web browsers or the respective instructions for using browsers.
In order for us to permanently remember your decision not to allow us to use cookies and local storage for the purposes described above, we are required to store a cookie on your device that stores such information. If your device settings disallow it, it will be normal to ask you for consent each and every time.
If you do not want to receive cookies, you should use the option of the Internet browser used to connect to the Sites and select the automatic rejection option. These settings usually also allow you to manage cookies.
The above remarks about web browsers also apply to other software used for web browsing.
Individual browsers
You can change the settings for cookies used on the site at any time in your browser settings. Below you will find links to some official websites of the manufacturers of the most commonly used web browsers, where you will find information on the steps to be taken in order to change the settings of a particular browser to the extent described above:
Internet Explorer, Windows 10:
https://support.microsoft.com/pl-pl/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox:
https://support.mozilla.org/pl/kb/ciasteczka
Google Chrome:
http://support.google.com/chrome/bin/answer.py?hl=pl&answer=95647
Opera:
https://help.opera.com/Windows/12.10/pl/cookies.html
Safari:
https://support.apple.com/pl-pl/guide/safari/sfri11471/mac
To disallow localStorage technology, you must disable your browser’s cooperation with this technology, which is usually done in the same way as when you opt out of receiving cookies.
The most important tools used by our partners
Google Analytics
We use the Google Analytics tool provided by Google Inc. (“Google”) based in the United States. This is a web analytics service that is performed by Google (Google is the data processor here) on our behalf using cookies. Information produced by cookies about your use of the site, a description of which can be found here: https://policies.google.com/privacy?hl=pl, are transferred to and stored on a Google server in the USA. IP address anonymization has been activated on our sites, which truncates the IP addresses of Google users in advance. Only exceptionally will the full IP address be provided to a Google server in the US and truncated there. Anonymization takes place immediately after receiving the data, even before they are saved. On our behalf, Google will use the information obtained to verify your use of our services, to create reports on their functionality and to provide additional services to us related to the use of digital services or the Internet, in particular Google Analytics reports on the services provided by demographics and interests. The IP address provided by your browser within Google Analytics will not be combined with other Google data.
You can prevent Google from storing data that have been obtained by means of cookies and data (including your IP address) related to your use of the website, as well as
prevent Google from processing such data by downloading and installing the browser plug-in available at the following link https://tools.google.com/dlpage/gaoptout?hl=pl.
Facebook Pixel
We use the Facebook Pixel to measure the effectiveness of advertising our Site via the Facebook platform and to optimize our ads that pop up there. This is a tool that helps us measure the effectiveness of advertisements based on analysis of the actions taken by users on our Sites. We use the pixel data for the following purposes:
– broadcasting ads to the right audience,
– creating groups of advertising recipients,
– analyzing what happened as a result of clicking on an ad,
– using other Facebook advertising tools.
Information about the data collected by Facebook can be found here https://www.facebook.com/business/gdpr#faqs, under “What data does the pixel collect?”.
Google AdWords conversion tracking and remarketing tag
We use conversion tracking and remarketing to measure the effectiveness of advertising our Sites through the Google AdWords platform and to optimize our ads that pop up there. These are the tools by which we learn what happened after the Customer’s interaction with an ad – whether he or she completed the action we determined to be valuable. This allows us to optimize the advertising activities we conduct within the Google AdWords platform. With tools:
– we can see which keywords, ads, ad groups and campaigns are most effective in attracting customers,
– we know our return on investment (ROI) in advertising and make informed decisions related to ad spending,
– we automatically optimize ongoing campaigns against our business goals,
– we can display AdWords ads to people who have visited our sites.
Information about the data processed by our partner can be found here:
https://policies.google.com/technologies/ads?hl=pl.
https://support.google.com/adwords/answer/93148?hl=pl&ref_topic=3119146
You can prevent Google from storing data that have been obtained by means of cookies and data (including your IP address) related to your use of the website, as well as prevent Google from processing such data by changing the settings available at the following link:
https://adssettings.google.com/authenticated?hl=pl
Amendments to the Cookies Policy
This Policy shall be verified on as-necessary basis and updated, if necessary.