Facebook organic reach decline – a study

Grzegorz Berezowski , 5 December 2017

Facebook organic reach has been the topic of heated debates in recent years. Especially, when one Slovak company revealed the impact of Facebook newsfeed experiment on Slovak news pages in October this year. We have decided to analyse how organic reach changed in the past three months, applying similar methodology. The results confirm the common belief – organic reach is declining steadily. However, there’s a twist in this plot, which shows that not all pages are treated equally.

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NapoleonCat named a Leading Company in the Poland SaaS Scene by G2 Crowd

Kasia Kowalczyk , 7 November 2017

NapoleonCat has been identified as one of the best 16 Poland tech and SaaS companies, based on its high levels of customer satisfaction and likeliness to recommend ratings from real G2 Crowd software users.

NapoleonCat has received a 4.8 out of 5 star average for user satisfaction for its Social Media Management tool across its 18 real user reviews. It was also named a High Performer in G2 Crowd’s overall Summer 2017 Social Media Management Grid® Report.



Poland is the birthplace of many talented people as well as scientific and technologycal innovations. Recently its tech startup echosystem has been booming. At NapoleonCat we’re happy to be part of it. But we’re even happier to be able to provide our product to customers from all over the world. And we’re proud they like it and rate us so high in G2 Crowd’s reviews. Being placed in Europe, we’re excited to work with customers from all over the world – from New Zealand to Asia, Africa and both Americas. – said Grzegorz Berezowski, CEO at NapoleonCat.


To learn more, read the entire sixteen leading Poland SaaS companies blog.


About G2 Crowd, Inc.

G2 Crowd, the world’s leading business solution review platform, leverages more than 255,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, nearly one million people visit G2 Crowd’s site to gain unique insights. G2 Crowd aims to bring authenticity and transparency to the business marketplace. For more information, go to G2Crowd.com.

How to track and measure your social media team efficiency

Kasia Kowalczyk , 23 October 2017

social media moderators reports_social efficiency


Every smart organization tries to find, test and leverage new marketing channels to grow its business, engage current customers and gain new ones. The most successful companies have already noticed that social media is not only for promotional purposes, but it’s also a great channel to fuel lead generation, support customers and engage with the potential ones, listen to their target group needs and suggestions for improvements. Still, many companies consider social media as one of the most difficult tactics to execute. A lot of challenges that brands face with social begin and end with how to build and structure their social media team within the entire organization.

No matter if you have internal social media team or cooperate with an external agency or a freelancer, it’s important to measure every team member effort and progress, even if your team works together as one unit.

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New PDF reports for Instagram profiles

Kasia Kowalczyk , 13 October 2017

Instagram and social media analytics. Instagram reports in NapoleonCat

We’ve introduced many changes and updates to our report feature. First of all, we implemented completely new engine to generate social media reports automatically (currently labeled as  Reports BETA.). With this newly built module you can create PDF reports for your own or competitors’ Facebook pages as well as comparative industry reports.

As of today, you can also create Instagram profiles reports – for both yours and your competitors’ profiles.

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New comparative reports for Facebook pages

Kasia Kowalczyk , 19 September 2017

Reporting on your social media marketing efforts and your competitors’ performance is one of the most basic activities each marketer faces. And it’s very important to know where your competitors are and what they do. Their social channels are very precious source of information – about their development plans, priorities and business strategy. You can also find there a lot of information on your target group needs, opinions, suggestions. So that, your competitors’ profiles can inspire you and even make you improve your product or service. In one of our latest blog posts, you can find more details on how to track your competitors on Facebook.

Both analyzing and reporting on your competitors’ performance take a lot of time. But NapoleonCat automates it, saving you hours of precious time every month so you can concentrate on strategic tasks.

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YouTube channels moderation now available in NapoleonCat

Kasia Kowalczyk , 13 September 2017

Here you go! We’re so excited to announce that NapoleonCat’s Inbox now handles YouTube comments moderation. Together with Facebook, Twitter, Instagram and Messenger messages, it makes for a complete tool to manage all your discussions through your brand’s social media channels.

To enable YouTube, add your managed channels to NapoleonCat and turn on their content streaming with the yellow toggle button. If you’ve already had your YT accounts added to NapoleonCat, then they will automatically appear in the Inbox and you just need to switch the comment stream on.

YouTube channels moderation in NapoleonCat

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