I saw many times in the internet pictures and graphics with inscription “Earth without art is just Eh” and I absolutely agree with it. Fortunately, in today’s world art is becoming more open to everyone and social media contributed to this for sure. Similar to corporations, middle companies as well as small businesses, art community is quickly finding in social media and digital world.
Art galleries, museums and other cultural institutions use Instagram to strengthen their awareness and recognition to its mission as well as to their collections. And also to connect with new audience. And it works. It seems that Instagrammers are just waiting to discover secrets and stories hidden inside museums.
We interviewed Anna Attems to find out how art institutions use Instagram and what is crucial for being successful on this platform.
Instagram is one of the fastest growing social media platforms. With more than 600 million subscribers and 300 million active users per day, it is the perfect opportunity to market your brand and reach new people. Users from all over the world have made Selena Gomez incredibly popular with more than 105 million followers. Among the top 10 most liked pictures on Instagram, 8 of those belong to the actress and singer. In fact female music stars dominate the top 10 most followed accounts. Soccer icon Cristiano Ronaldo, Justin Bieber, and wrestler turned actor The Rock are the only men to break in to the rankings. This makes sense when we learn more women are registered than men.
If you don’t have an Instagram account for your business it is now time to jump on the bandwagon, as 70% of all brands are expected to be on the platform by the end of 2017. The advent of smartphones with high-resolution cameras helped paved the way for this growth. There are even 150,000 Instagram users in Kyrgyzstan!
This data and more is part of an informative new infographic from Website Builder , which explores Instagram’s history and many of its interesting statistics. Here is some more of what we gleaned about demographics, which might help you with your own marketing campaign.
These days hashtags are everywhere. They are much more than just a way to make Instagram posts more entertaining. They became a great way of organizing content across social media. So when you click on a hashtag on Instagram, you will see a list of the latest posts containing that same tag. If used properly, hashtags can be very effective way to track social media marketing activities and campaigns. That’s why marketers should monitor and analyze them. It can sound trivially but all your social media marketing activities should have a purpose. It doesn’t matter whether you want to build brand awareness, promote your new product or drive traffic to your website, you should have a specific objective. By adding hashtags to your Instagram pictures, you can connect certain posts to particular activities: events, promotions, contests etc.
There are 11.2M Instagram users in Thailand.
Only 39% are male and over 90% are younger than 45.
There are 960k Instagram users in Costa Rica🇨🇷.
53% are female. Over 90% are younger than 45.
Instagram has 1.2M users in Serbia .
53% are female. Only 7% are older than 45.
There are 7.6 M Instagram users in Saudi Arabia.
Only 34% are female.
Over 85 % of all Instagrammers living in Saudi Arabia are aged 18-44.
There are 2.9 M Instagram users in Peru .
55% are female.
Over 90% of all Instagrammers living in Peru🇵🇪 are younger than 45.
There are 410k Instagram users in Nicaragua.
54% are female.
Only 5% of all Instagrammers living in Nicaragua are older than 45.
Instagram has 1.1M users in Panama.
54% are female.
90% of all Instagrammers living in Panama are younger than 45.