[RESEARCH] How much time does your team waste on Facebook?

Grzegorz Berezowski , 11 August 2015

Part of social media marketers’ job is to spend time on Facebook, Twitter, Instagram and whatever platform their brand and/or their target group use. This is natural since you can’t effectively participate in a community without in-depth knowledge and understanding of its design and dynamics. Frequent visits are also necessary when one needs to publish a piece of content or answer users’ questions and comments. But usually, while we’re there to do business, we can’t resist browsing through our personal news feed, watching just a few seconds of the new cat movie our friend posted or reading a few paragraphs of an article shared by our favourite tech blog. All this during our working hours. Multiply this “waste” by the number of your social media team members and you’ll know where we’re heading at. To calculate how much time is wasted on such occasions we asked 20 of our clients actually NOT TO USE NapoleonCat to manage their Facebook pages for one week and switch to Facebook directly. Here’s what we’ve found out and its pretty mind blowing.

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Is Instagram key to your Facebook posting strategy?

Grzegorz Berezowski , 19 July 2015

Ever since Facebook introduced EdgeRank algorithm, which is responsible for filtering content on users’ news feeds, cracking it became marketers’ and analysts’ quest. To large extend it is a matter of succeeding or failing in achieving high unpaid reach. Edge Rank evolves. Sometimes Facebook itself informs about changes it made. More often than not however, only in-depth analysis of large quantities of data reveals its rules. And those secret tricks can, at least for some time, give you an upper edge over your competitors. Here’s one of them. Continue reading

Instagram analytics and profile management

Grzegorz Berezowski , 9 July 2015

NapoleonCat instagram

Instagram is growing at an amazing speed. Marketers around the world have been trying to tame this beast for a long time. Instagram itself does not make their lives easy even with such simple features like the ability to switch between accounts for easier comments management or analytics to track and report on the effects. We have good news for you, though. With NapoleonCat you’re now able to:

  • reply to or delete comments on many profiles in one place,
  • get detailed analytics on ANY Instagram profile,
  • get comparative analytics on many profiles at the same time,
  • work collaboratively on Instagram profile management.

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Smile(y) for your fans

Grzegorz Berezowski , 14 July 2014

A picture’s worth a thousand words. You know it, we know it, Facebook knows it too. That’s why they’ve introduced smileys along a host of other graphic icons in posts and comments some time ago. As per popular demand of many Facebook page moderators using NapoleonCat, we decided to make it simpler to put a happy face (or a devilish grim if you like) into the posts and comments published via our app.

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Facebook Month-To-Month – April 2014

oberezowski , 14 April 2014

The beginning of spring haven’t brought any singnificant changes 
in Facebook demographics trends. We still can observe small loses of users in the youngest age group (below 18) in USA, Canada, Australia, China and Mexico. However, these losses are recompensated by the growths of users in older age groups in almost every analyzed country. From the 19 analyzed countries, the most dynamic was China, where we noted 16,67% more new users from 19 to 24 and over 13% of new users from 25 to 34.The beginning of spring haven’t brought any singnificant changes 
in Facebook demographics trends. We still can observe small loses of users in the youngest age group (below 18) in USA, Canada, Australia, China and Mexico. However, these losses are recompensated by the growths of users in older age groups in almost every analyzed country. From the 19 analyzed countries, the most dynamic was China, where we noted 16,67% more new users from 19 to 24 and over 13% of new users from 25 to 34. Continue reading

Brand new NapoleonCat.com

Grzegorz Berezowski , 31 December 2013

I can’t tell you how happy I am to be able to share this exciting news just before the New Year – we have just launched the brand new NapoleonCat! A month ago we have begun the on-boarding process for our existing clients in Poland and abroad. And by the end of January’14 we will have opened it to all of our users. He have been working hard for the past several months and there’s still a lot of challenges ahead of us, but with the current outcome we are… simply proud. NapoleonCat is not an update, it’s the whole new application designed and built from the scratch based on our three years of experience and your comments, which we are thankful for. Today I am going to introduce just a few, most important new features, but you can expect much more news updates in the nearest future.

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