Best time to post on Instagram when you’re a bar or restaurant

Grzegorz Berezowski , 9 February 2016

#foodporn and #instafood are some of the most popular hashtags used on Instagram and food itself is the thing people photograph and post most frequently. It’s no wonder then that bars, restaurants and all sorts of food joints flock to Instagram in search for their customers.

Next to beautiful photos and the right hashtags, proper timing is the key ingredient to successful Instagram strategy. We have analyzed over 6,600 posts published throughout the 2015 by various bars, pubs and restaurants to spot the best posting times for you. The results are pretty obvious, but, as the data suggests, not followed by most.

The highest engagement is achieved for posts published at:

  • breakfast – 9:00,
  • lunch time – 12:00-13:00,
  • dinner time – 20:00.

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Most of the posts however, were published between 10:00 and 11:00 (a.m.). Dinner time is also heavily neglected by gastro social media managers. So, there is still room for improvement. One explanation to this might be the fact, that probably most of those who manage this type of profiles are the ones directly working at those places. And during peak hours they concentrate on serving you your latte on soy milk rather than posting another coffee art pic on Instagram. If it is so, you guys are excused!

Instagram users in Central America and Mexico – November 2015

Grzegorz Berezowski , 23 November 2015

There are over 11 million Instagram users in Central American countries and Mexico. 56% of them are women and 44% are men. Only 13% are aged 35+, while those aged 18 to 24 constitute almost half of all Instagram users in the region.
You can find detailed demographics for Mexico, Panama, Guatemala, Costa Rica, Honduras, El Salvador, Nicaragua and Belize on the slides below.

 

Instagram users in Thailand – November 2015

Grzegorz Berezowski , 19 November 2015

There are 5.9 million Instagram users in Thailand. But only 32% of them are men. And 70% are aged 18 to 34. Check out the infographics below.

 

Instagram users in United States – November 2015

Grzegorz Berezowski , 18 November 2015

There are 63 million Instagram users in United states. Only 6% of them are minors (17 years old or less) and there’s almost the same percentage of people aged 55+. Take a look at the infographics below or visit… our Instagram profile.

 

Instagram users in Poland – November 2015

Grzegorz Berezowski , 17 November 2015

With the introduction of Instagram advertising we are now able to re-evaluate our previous Instagram user data compilations for Poland and other countries. It turns out there are 1.7 million Instagram users aged 13+ in Poland. It’s astonishing that 65% are female and only 35% are male. And only 7% are aged 45 or more. Wow.

 

Instagram users in Ukraine – November 2015

Grzegorz Berezowski , 12 November 2015

There are 850 thousand Instagram users in Ukraine. Only 34% of them are male and only 14% are aged 35 or older. Can you believe?!

Instagram users in New Zealand

Grzegorz Berezowski , 11 November 2015

There are 640 thousand Instagram users in New Zealand as for November 2015. Only 39% of them are male while 61% are female. Check out the infographics below.

 

Instagram user demographics in selected European countries

Grzegorz Berezowski , 3 September 2015

Instagram has been a hot topic among social media marketers recently. The buzz sky rocketed after Facebook, which owns it, announced it would start selling ads on Instagram soon. Yet, there is little data available about Instagram user demographics. We decided to compile such an overview for selected European Countries to help you decide if this is the right medium for your brand. Continue reading