Instagram user demographics in South Africa [May 2023 UPDATE]

Instagram is estimated to have over 1.5 billion users in 2023. This time, with our free browser, we compiled some Instagram demographics data for South Africa over the past couple of years.

Let’s see how many people use Instagram in South Africa 🙂

Looking for the latest data? Check out our free social media stats browser.

• Instagram statistics for South Africa – August 2019.
• Instagram users in South Africa – August 2020.
• How many people used Instagram in South Africa in 2021?
• How many people used Instagram in South Africa in 2022?
• How many people use Instagram in South Africa in 2023?
• Make your social media management easier with NapoleonCat

Instagram statistics for South Africa – August 2019.

There were 3 715 000 Instagram users in South Africa in August 2019, which accounted for 6.2% of its entire population.

• The majority of them were women – 53.4%.
• People aged 25 to 34 were the largest user group (1 290 000).
• The highest difference between men and women occurs within people aged 25 to 34, where women lead by 610 000.

Instagram users in South Africa – August 2020.

There were 5 152 000 Instagram users in South Africa in August 2020, which accounted for 8.5% of its entire population.

• The majority of them were women – 53.1%.
• People aged 25 to 34 were the largest user group (1 680 000).
• The highest difference between men and women occurs within people aged 25 to 34, where women lead by 800 000.

How many people used Instagram in South Africa in 2021?

There were 6 341 000 Instagram users in South Africa in August 2021, which accounted for 10.5% of its entire population.

• The majority of them were women – 54.1%.
• People aged 25 to 34 were the largest user group (2 020 000).
• The highest difference between men and women occurs within people aged 25 to 34, where women lead by 920 000.

How many people used Instagram in South Africa in 2022?

There were 6 552 600 Instagram users in South Africa in August 2022, which accounted for 10.9% of its entire population.

• The majority of them were women – 53.9%.
• People aged 25 to 34 were the largest user group (2 013 000).
• The highest difference between men and women occurs within people aged 25 to 34, where women lead by 913 000.

How many people use Instagram in South Africa in 2023?

There were 7 147 000 Instagram users in South Africa in May 2023, which accounted for 11.8% of its entire population.

• The majority of them were women – 55.7%.
• People aged 18 to 24 were the largest user group (2 300 000).
• The highest difference between men and women occurs within people aged 25 to 34, where women lead by 950 500.

Make your social media management easier with NapoleonCat

NapoleonCat is a social media management platform that streamlines your marketing efforts. It allows you to manage multiple accounts, schedule posts, and engage with your audience from a single dashboard. Its robust analytics & reports provide valuable insights into follower growth, engagement rates, and content reach. 

With even more features like social media automation, collaboration tools, and workflow management, NapoleonCat helps you save time, improve engagement, and make informed decisions for effective social media marketing. You can start your free 2-week trial and see for yourself (no credit card is required).

Social media management platform for teams

Moderation, automation, analytics, reporting, scheduling, and more. Try NapoleonCat and save tons of your time spent on marketing tasks. Designed specifically for teams. Try it for free:

Company email Try for free

Try NapoleonCat free for 14 days. No credit card required.

For more Instagram user demographics, visit our FREE BROWSER. It allows you to check the current social media user statistics for any country in the world.

We recently launched the stats archive, so now you can also access data from previous months 🙂