Karolina Kurcwald

Writer-Marketer,

Messaging strategist and copywriter for SaaS & tech brands, helping them find and communicate what sets them apart from the competition.

Organic vs. Paid Social Media – Differences and Tips for 2025

It’s old news that since paid social media became a thing, organic...

Let’s make this go viral – said many people, many times, but...

If you’re taking your Instagram presence seriously and want to build an...

Posting updates on Google My Business can be a powerful tool to...

Working with key opinion leaders – because that’s who we’re talking about,...

Competitor analysis is not about copying your competitors (Don’t do that!) It’s...

I won’t lie to you – brand awareness is not the easiest...

Competitive intelligence is an element of your marketing strategy that you really...

Spam comments from fake accounts on social media ruining your workday (and...