Looking for Instagram statistics you can actually keep? NapoleonCat holds up to 24 months of them for every account you run, and for the rivals you keep an eye on – posts, Reels, Stories, hashtags, and reach, all on one screen.
Instagram Statistics – Know What Works, Two Years Back
Trusted by:
Supported platforms
Instagram statistics: Every number from your account in one place, kept for up to 24 months
Open one screen and your whole account is on it: followers, following, reactions, reach and impressions, everything you’ve published, and your engagement rate.
Pick any period you like, going back up to 24 months on every plan (and with no limit at all on a custom one). No tab-hopping, no screenshots.
Competitor statistics: Put a rival account’s numbers on the same screen as yours
You don’t have to run an Instagram account to keep statistics on it. Follow any profile and NapoleonCat starts collecting its summary, followers, engagement, content, and hashtags for you, in the same tabs you already use.
It’s a slimmer set than you get for an account you manage, and still plenty to tell you who’s actually gaining.
Content statistics: Break your own posts down by format, by day, and by hour
Do Reels really beat carousels on your account, or is that just what everyone says? The Content tab splits your posts by format, by how many hashtags you used, by day of the week and by hour.
Stories get their own numbers too – impressions, replies, taps forward, taps back, and exits on every Story you publish. So you find out what your own audience responds to, which is rarely the same thing as what worked for somebody else.
Hashtag statistics: Put an engagement rate next to every hashtag you have used
Sort your hashtags by engagement rate and the freeloaders show up immediately. The Hashtags tab gives you a cloud of everything you’ve used plus a table: how many posts each tag appeared in, the comments and likes that came with it, and its engagement rate, right there in the same row.
Exports and reports: Raw numbers on demand, finished reports on schedule
Need the raw numbers? Export them to .xlsx and cut them however your spreadsheet habits demand.
And when you’d rather not touch it at all, NapoleonCat packages the same statistics into a PDF with graphs, puts your logo on it, and emails it to whoever is waiting for it every week, month, or quarter – so you don’t have to.
All your Instagram numbers, two years deep
Here’s why our clients love NapoleonCat
Join the teams that stopped screenshotting Instagram Insights and started keeping the numbers.
NapoleonCat saves up to one-third of a full-time position. That’s time we would otherwise spend manually moderating thousands of comments each month using the Meta Business Suite, profile by profile and comment by comment. Time we can now use for growth. NapoleonCat is the best tool of its kind on the market, and it’s still constantly evolving and improving by introducing new AI features.
It’s hard to imagine our work without a tool that includes so many valuable features. It won’t be an overstatement when I say that NapoleonCat saves us multiple full-time positions that would be dedicated to just moderating comments or manually generating reports.
NapoleonCat gives us the full picture of social media interactions. It’s easier to pick up urgent threads that need taking immediate action. And with conversation history, it’s much easier to continue the work of another team member while they’re out of office.
We work with multiple clients, and with NapoleonCat, we don’t waste time switching between multiple software tools. We can also deliver reliable data from a single source. We tested other social media moderation and analytics tools before, but none of them lived up to what NapoleonCat delivers. They’re the best, and I personally love using the tool. 🙂
NapoleonCat is now an indispensable tool that we use for moderation and analytical purposes, as well as content publishing. We’re curious to see new capabilities of the tool and test its new uses, for example, to moderate TikTok ad comments, as we predict this social media channel to become more and more important for our clients.
It’s the first social media engagement tool we have ever tried that is truly intuitive and that makes it easy for us to include the clients in the process. The service and support is great and personal. And the value for money is great!
We were looking for a tool that would allow us to consolidate and manage comments and private messages from Messenger in one place. Analytics and reports were also very important to us, as they would show us the level of our social media customer service. That’s why, in 2017, we decided to choose NapoleonCat.
See how NapoleonCat compares to its alternatives:
| Feature | NapoleonCat | Hootsuite | Sprout Social | Metricool |
|---|---|---|---|---|
| Competitor profiles analyzed beside your own | ✅ Yes (Facebook, Instagram, YouTube) | ⚠️ Limited (higher tiers) | ✅ Yes | ✅ Yes |
| Historical data depth | ✅ Up to 24 months | ⚠️ Limited on lower tiers | ✅ Deep | ⚠️ Limited |
| Hashtag performance on your own posts | ✅ Yes (engagement rate per hashtag) | ⚠️ In the Listening add-on | ⚠️ Instagram only, top 3 | ✅ Yes |
| Daily follower gains and losses | ✅ Yes (daily chart) | ⚠️ Limited history | ✅ Yes | ✅ Yes |
| Audience demographics (age, gender, country, city) | ✅ Yes | ⚠️ Basic | ✅ Yes | ⚠️ Basic |
| All Instagram profiles in one view | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Automated scheduled PDF reports | ✅ Yes (custom, white-label) | ⚠️ Standard export | ✅ Advanced | ⚠️ Templates |
| Comments and DMs in the same tool as the numbers | ✅ Yes (Social Inbox) | ⚠️ Streams | ⚠️ Smart Inbox, no auto-removal | ⚠️ Basic inbox |
| 1:1 onboarding | ⚠️ Included from $249/mo | ❌ Enterprise only | ⚠️ Add-on / enterprise | ❌ Self-serve materials |
| EU-based, GDPR-first hosting | ✅ Yes | ❌ CA-based | ❌ US-based | ✅ EU-based |
Frequently asked questions
How do I see Instagram statistics for my account?
Instagram’s own Insights live in the app, on one professional account at a time. Connect that account to NapoleonCat instead and the same numbers open in a browser, for every Instagram profile you run at once, with the period set to whatever you need rather than whatever the app offers. Nothing is installed and nothing changes on the Instagram side.
What Instagram statistics can I actually track here?
Followers and following, engagement rate, reactions, reach and impressions, everything you publish broken down by format, by day, and by hour, Stories with impressions, replies, taps forward, taps back, and exits, and a hashtag table with an engagement rate against every tag. Two things to know: Instagram’s API does not share likes from paid promotions, so likes here are organic only, and Instagram counts ad activity inside reach.
How far back do Instagram statistics go, and does the tracker keep running?
It keeps running. NapoleonCat holds up to 24 months of Instagram statistics on every plan, and there is no limit at all on a custom plan. Worth knowing before you start: roughly two months of history is pulled in when you connect a profile, follower history cannot be recovered at all, and anything deeper is a paid extended download that Instagram does not guarantee. The record you keep starts the day you connect, which is the argument for connecting today rather than next quarter.
Can I track Instagram statistics for an account I do not own?
Yes. Follow any Instagram profile and NapoleonCat starts collecting its summary, followers, engagement, content, and hashtags, next to the accounts you manage. You do not need admin access to it. It is a smaller set than you get for your own profile and the demographics are limited, so treat it as benchmarking rather than a full picture. The same works on Facebook and YouTube.
Do I need an Instagram Business or Creator account?
Yes, for your own profiles. Instagram only exposes statistics for professional accounts, so a personal account has nothing to connect. Switching is free and takes a minute in the Instagram app. Accounts you follow for benchmarking are a different case: Business and Creator profiles work there too, and you do not need any access to them.
What does an Instagram statistics tool like this cost?
Analytics, competitor tracking, and automated reports are in the entry plan, Standard, which starts at $79 a month for two users and five profiles. The trial is 14 days with no credit card, and it runs on the top tier, so you can see everything before deciding which plan you actually need.
Keep every Instagram number, for two years
Free 14-day trial: full access, zero commitment.
No credit card required