Facebook and Instagram user demographics in Poland – June 2017

UPDATE: You can find the most recent data on social media users in Poland here (CLICK).

There are over 15M Facebook and users in Poland and 51% are female. Facebook is the most popular amongst users aged 18-44 as they constituted for over 70% of users.


Instagram has 4.2M users and 60% are female. Only 5% of all Instagrammers who live in Poland are 45 or older.


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