Instagram users in New Zealand – August 2016

Kasia Kowalczyk , 6 September 2016

There are 810k Instagram users in New Zealand, while in November 2015 there were 640k.

Only 41% of them are male. Over 90% are younger than 45.

Instagram users in New Zealand_Instagram users demographic in New Zealand_NapoleonCat.com

Follow us on Instagram to check more users’ demographic for different countries.

With NapoleonCat you can analyze any public Instagram profile, track hashtags, monitor your competitors and much more. If you want to have an access to more social media analytics, start your free trial.

Instagram users in United Kingdom – August 2016

Kasia Kowalczyk , 2 September 2016

There are 12.2M Instagram users in United Kingdom. Only 42% are male, while in September 2015 men constitute 49% of all.

Compared to last year, we noticed that a share of people aged 35 and older has increased. In September 2015 this group (35+) accounted for only about 18% while in August 2016 – 24%.

Instagram users in United Kingdom_Instagram british users demographic_NapoleonCat.com

Follow us on Instagram to check more statitics for different countries.

With NapoleonCat you can analyze any public Instagram profile, track hashtags, monitor your competitors and much more. If you want to have an access to more social media analytics, start your free trial.

Instagram with 2.4 M users in Poland – August 2016

Kasia Kowalczyk , 31 August 2016

There are 2.4M Instagram users in Poland, while in November 2015 there were 1.7M. Only 38% are male.
81% of all polish Instagram users are younger than 35.

Instagram users in Poland_Instagram polish users demographic_NapoleonCat.com

Follow us on Instagram to check more statitics for different countries.

With NapoleonCat you can analyze any public Instagram profile, track hashtags, monitor your competitors and much more. If you want to have an access to more social media analytics, start your free trial.

How success in sport and the world record during the Olympic Games in Rio 2016 impact Facebook popularity? Case study: Anita Włodarczyk, Polish hammer throw competition winner on Facebook

Kasia Kowalczyk , 19 August 2016

The Olympic Games, one of the most important sport events in the world, is a happening on such a large scale that it dominates media attention, including social media of course. Facebook, Twitter, Instagram and the like are the easiest way, for athletes to share their experiences and emotions, as well as contact their fans.

We analyzed Anita Włodarczyk’s, Polish hammer thrower, Facebook page and found out how her great sport success impacted her popularity on this social media platform.

On Monday the 15th of August, this Polish athlete achieved great success, not only winning the hummer throw competition, but also setting the new world record. It shouldn’t surprise then, that Włodarczyk’s popularity on Facebook sky rocketed. Since the 5th of August she gained over 26.5k (from 14 657 on the 5th of August to 41 253 on the 17th of August) new fans and over 25k of them between 15-17th of August.

Anita Wlodarczyk on Facebook_fans daily_NapoleonCat.com

The biggest growth in the number of fans occurred on the 16th of August – the day after the final competition. That day she earned almost 20k new fans in just one day!

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Analyze Facebook Reactions with NapoleonCat

Kasia Kowalczyk , 10 August 2016

Reactions, introduced by Facebook in February 2016, give its users more possibilities to express their opinion and emotions. At the same time brands gain extra knowledge on users sentiment towards the content they publish. But Facebook hasn’t yet released in-depth analytics of individual reactions. So, how can marketers measure them and make use of this knowledge? As of now NapoleonCat bridges the gap and provides marketers with detailed analytics of each type of reactions on Facebook. Make note however, that posts published before the 1st of August will still include likes only.

Facebook Reactions analytics in NapoleonCat

The new feature is going to influence the following KPIs:

  • Likes, available in the “Engagement” tab of the Analytics module, are replaced by Reactions by fans (the sum of all reactions: Like, Love, Haha, Wow, Sad, Angry).

Facebook interactions daily_Facebook reactions analytics in NapoleonCat

  • Interactions daily, available in the “Engagement” tab, will include all reactions as well. They are presented in the line graph showing total interactions as well as the bar graph showing reactions by fans.

Facebook reaction daily_facebook reaction analytics in NapoleonCat

Share of reaction on Facebook_Facebook reactions analytics in NapoleonCat

  • Engagement Rate (ER) will include all the reactions.
  • Social Interaction Index (SII) will include all the reactions.

This feature is also visible in the „Content” tab. So, when analyzing the most engaging posts, you can rank them by the sum of all interactions, as well as filter and check only those that are interesting for you.

Facebook reactions to the most engaging posts_Facebook reactions analytics in NapoleonCat

From now on stats in NapoleonCat are even more precise! We hope you appreciate the extra information we provide. If you want to share any feedback with us, just drop us an e-mail at hello@napoleoncat.com. And if you still don’t use NapoleonCat, please start your free trial.

Manage your Facebook, Instargam and Twitter content in one social media inbox from NapoleonCat

Kasia Kowalczyk , 8 August 2016

If you use social media in your communication strategy, it’s worth to remember that you should be everywhere, where your potential customers are, people interested in your products, services or your business branch, influencers, opinion leaders, trendsetters etc. While choosing specific social media channels, you should know and obey all the rules – so if a specific medium enables any interaction (discussions etc.), it’s worth using this opportunity. You may think that publishing, quickly responding to your fans’ questions, commenting etc. are time-consuming activities that require being logged in to all of your social media profiles etc. If you have more than one Instagram profile, you need to switch between them to check whether you have some new likes, comments or questions you need to answer. If you manage couple different Facebook profiles you need to remember to react from the right one. Fortunately, it is not necessary when you use NapoleonCat, as you have one inbox for all you social media profiles.

Manage and moderate Facebook, Instagram and Twitter content from one social media inbox in NapoleonCat

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Moderate your Facebook content automatically

Kasia Kowalczyk , 8 August 2016

Running social media communication very often requires quick reactions. However, not always a person responsible for handling the company’s Facebook page is available for 24 hours and 7 days a week. These are, very often, people who are working on weekdays at certain times. They do not look at their official Facebook account to reply to private messages sent by users. They neither react to the comments that appear under the posts scheduled for publication i.e. on Saturday. So how to reconcile the need for rapid reaction to contact with your fans or potential customers with a lack of time, or inability to be active in the social media non-stop? NapoleonCat meet those needs, providing its users the functionality of automatic content moderation.

How does it work in NapoleonCat?
In NapoleonCat.com you can use automated rules to moderate content appearing on social media profiles. NapoleonCat can publish the answers, send an e-mail with your fans’ questions to the appropriate department within the company, as well as delete spam from comments to promoted Facebook posts. It automates the process, making a team work easier.

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