Control and moderate comments to your Facebook dark post automatically

Kasia Kowalczyk , 28 March 2017

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If you are a Facebook admin who moderates users’ messages and responds to comments on your posts, you know that it’s probably one of your most demanding and time consuming task. End even more so, if we take into consideration comments to your unpublished posts (aka “dark posts”). If you promote your content using dark posts, you should be ready for much more interactions. And you need to react to them as well. I’m pretty sure that you pay attention to all positive comments you get, as they’re your potential opportunities (they could be published by your potential customer or business partner etc.). But what do you do with those negative or spammy ones? I hope you won’t ignore them. If, however, you do, it can be a big mistake. Why?

Imagine you see a post which promotes the product you’re looking for. It’s just great! You want to click it but first you take a look at some comments to the post and notice many negative opinions. Do you still consider buying this product? Probably not as you’ve already seen bad reviews. It works the same for others. They won’t click your promoted post and won’t check your product or service if they see other users are not satisfied with it. You’ve just lost a potential customer and money spent on reaching him with the ad. That’s why it’s so important to manage your dark post comments. Otherwise they can simply damage your business.

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