Instagram user demographics in Brazil – may 2016

Kasia Kowalczyk , 10 May 2016

Instagram has 6 mln more users in Brazil within 6 months. There are 31 mln Instagram users in May 2016, compared to 25 mln in November 2015 . Only 37% of them are male.  76% of users are aged 34 or less. Nevertheless, the age structure has changed as the group of Instagrammers aged 35+ is growing (referring to data from November 2015).

For more Instagram stats, visit our Instagram profile>>

Instagram users in Brazil_may 2016_data compiled by

Best time to post on Instagram when you’re a bar or restaurant

Grzegorz Berezowski , 9 February 2016

#foodporn and #instafood are some of the most popular hashtags used on Instagram and food itself is the thing people photograph and post most frequently. It’s no wonder then that bars, restaurants and all sorts of food joints flock to Instagram in search for their customers.

Next to beautiful photos and the right hashtags, proper timing is the key ingredient to successful Instagram strategy. We have analyzed over 6,600 posts published throughout the 2015 by various bars, pubs and restaurants to spot the best posting times for you. The results are pretty obvious, but, as the data suggests, not followed by most.

The highest engagement is achieved for posts published at:

  • breakfast – 9:00,
  • lunch time – 12:00-13:00,
  • dinner time – 20:00.



Most of the posts however, were published between 10:00 and 11:00 (a.m.). Dinner time is also heavily neglected by gastro social media managers. So, there is still room for improvement. One explanation to this might be the fact, that probably most of those who manage this type of profiles are the ones directly working at those places. And during peak hours they concentrate on serving you your latte on soy milk rather than posting another coffee art pic on Instagram. If it is so, you guys are excused!

Instagram users in Central America and Mexico – November 2015

Grzegorz Berezowski , 23 November 2015

There are over 11 million Instagram users in Central American countries and Mexico. 56% of them are women and 44% are men. Only 13% are aged 35+, while those aged 18 to 24 constitute almost half of all Instagram users in the region.
You can find detailed demographics for Mexico, Panama, Guatemala, Costa Rica, Honduras, El Salvador, Nicaragua and Belize on the slides below.


Instagram users in Thailand – November 2015

Grzegorz Berezowski , 19 November 2015

There are 5.9 million Instagram users in Thailand. But only 32% of them are men. And 70% are aged 18 to 34. Check out the infographics below.


Instagram users in United States – November 2015

Grzegorz Berezowski , 18 November 2015

There are 63 million Instagram users in United states. Only 6% of them are minors (17 years old or less) and there’s almost the same percentage of people aged 55+. Take a look at the infographics below or visit… our Instagram profile.


Instagram users in Poland – November 2015

Grzegorz Berezowski , 17 November 2015

With the introduction of Instagram advertising we are now able to re-evaluate our previous Instagram user data compilations for Poland and other countries. It turns out there are 1.7 million Instagram users aged 13+ in Poland. It’s astonishing that 65% are female and only 35% are male. And only 7% are aged 45 or more. Wow.