Instagram users in Balkan countries, Romania and Slovenia – June 2016

Kasia Kowalczyk , 13 June 2016

Instagram has been a hot topic among social media marketers for last few months, especially since Facebook (which owns Instagram) introduced ads on Instagram. As there is still little data about Instagram user demographics, we decided to elaborate such an overview for selected European countries (Balkan countries, Romania and Slovenia). We hope it will help you to decide whether it is the right medium to use for your brand.
We’ve analyzed Balkan countries, Romania and Slovenia so far and the conclusions are quite interesting.

Here are just three main highlights:

  • Instagram is not a medium of teenagers; in most countries those aged under 18 are less than 15% of the audience;
  • while in most countries there are more female users, in Albania 60% of Instagram users are male.

Below you will find detailed demographics for the analyzed countries (alphabetical order).

Instagram users in Albania_by NapoleonCat.com_June2016
Instagram users in Bosnia and Herzegovina_by NapoleonCat.com_June2016

Continue reading

Instagram and Facebook users in Saudi Arabia – May 2016

Kasia Kowalczyk , 31 May 2016

There are 14 mln Facebook users in Saudi Arabia. Only 21% are female. Facebook is the most popular among people aged 18-44. They represent 87% of all users.

Instagram has 3.1 mln users in this country.  User demographics is quite similar as 68% of all Instagram users in Saudi Arabia are male and almost 90% are aged 18 – 44.

For more Instagram stats, visit our Instagram profile>>

Facebook user demographics_Saudi Arabia_May2016_NapoleonCatcom

Instagram user demographics_Saudi Arabia_May2016_NapoleonCatcom

Instargam users in France – May 2016

Kasia Kowalczyk , 30 May 2016

The number of Instagram users in France increased by 0.5 mln within 8 mounths – from 5.8 mln in September 2015 to 6.3 mln in May 2016 (take a look at the infographic below).

Instagram is more and more popular among women. In May 2016, they constitute almost 60% of all users, while in September 2015 this proportion was slighly different: 48% men vs 52% women.

For more Instagram stats, visit our Instagram profile>>

Instagram users in Fance in May

Instagram user demographics in Brazil – may 2016

Kasia Kowalczyk , 10 May 2016

Instagram has 6 mln more users in Brazil within 6 months. There are 31 mln Instagram users in May 2016, compared to 25 mln in November 2015 . Only 37% of them are male.  76% of users are aged 34 or less. Nevertheless, the age structure has changed as the group of Instagrammers aged 35+ is growing (referring to data from November 2015).

For more Instagram stats, visit our Instagram profile>>

Instagram users in Brazil_may 2016_data compiled by

Best time to post on Instagram when you’re a bar or restaurant

Grzegorz Berezowski , 9 February 2016

#foodporn and #instafood are some of the most popular hashtags used on Instagram and food itself is the thing people photograph and post most frequently. It’s no wonder then that bars, restaurants and all sorts of food joints flock to Instagram in search for their customers.

Next to beautiful photos and the right hashtags, proper timing is the key ingredient to successful Instagram strategy. We have analyzed over 6,600 posts published throughout the 2015 by various bars, pubs and restaurants to spot the best posting times for you. The results are pretty obvious, but, as the data suggests, not followed by most.

The highest engagement is achieved for posts published at:

  • breakfast – 9:00,
  • lunch time – 12:00-13:00,
  • dinner time – 20:00.



Most of the posts however, were published between 10:00 and 11:00 (a.m.). Dinner time is also heavily neglected by gastro social media managers. So, there is still room for improvement. One explanation to this might be the fact, that probably most of those who manage this type of profiles are the ones directly working at those places. And during peak hours they concentrate on serving you your latte on soy milk rather than posting another coffee art pic on Instagram. If it is so, you guys are excused!

Instagram users in Central America and Mexico – November 2015

Grzegorz Berezowski , 23 November 2015

There are over 11 million Instagram users in Central American countries and Mexico. 56% of them are women and 44% are men. Only 13% are aged 35+, while those aged 18 to 24 constitute almost half of all Instagram users in the region.
You can find detailed demographics for Mexico, Panama, Guatemala, Costa Rica, Honduras, El Salvador, Nicaragua and Belize on the slides below.