How to use Instagram for art institutions?

Kasia Kowalczyk , 1 March 2017

I saw many times in the internet pictures and graphics with inscription “Earth without art is just Eh” and I absolutely agree with it. Fortunately, in today’s world art is becoming more open to everyone and social media contributed to this for sure. Similar to corporations, middle companies as well as small businesses, art community is quickly finding in social media and digital world.
Art galleries, museums and other cultural institutions use Instagram to strengthen their awareness and recognition to its mission as well as to their collections. And also to connect with new audience. And it works. It seems that Instagrammers are just waiting to discover secrets and stories hidden inside museums.
We interviewed Anna Attems to find out how art institutions use Instagram and what is crucial for being successful on this platform.

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Useful marketing facts and stats about Instagram

Megan Arevalo , 24 February 2017

139 facts about Instagram one should know in 2017_websitebuilder

Instagram is one of the fastest growing social media platforms. With more than 600 million subscribers and 300 million active users per day, it is the perfect opportunity to market your brand and reach new people. Users from all over the world have made Selena Gomez incredibly popular with more than 105 million followers. Among the top 10 most liked pictures on Instagram, 8 of those belong to the actress and singer. In fact female music stars dominate the top 10 most followed accounts. Soccer icon Cristiano Ronaldo, Justin Bieber, and wrestler turned actor The Rock are the only men to break in to the rankings. This makes sense when we learn more women are registered than men.

If you don’t have an Instagram account for your business it is now time to jump on the bandwagon, as 70% of all brands are expected to be on the platform by the end of 2017. The advent of smartphones with high-resolution cameras helped paved the way for this growth. There are even 150,000 Instagram users in Kyrgyzstan!

This data and more is part of an informative new infographic from Website Builder , which explores Instagram’s history and many of its interesting statistics. Here is some more of what we gleaned about demographics, which might help you with your own marketing campaign.

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Simple and powerful Instagram hashtags monitoring

Kasia Kowalczyk , 23 February 2017


These days hashtags are everywhere. They are much more than just a way to make Instagram posts more entertaining. They became a great way of organizing content across social media. So when you click on a hashtag on Instagram, you will see a list of the latest posts containing that same tag. If used properly, hashtags can be very effective way to track social media marketing activities and campaigns. That’s why marketers should monitor and analyze them. It can sound trivially but all your social media marketing activities should have a purpose. It doesn’t matter whether you want to build brand awareness, promote your new product or drive traffic to your website, you should have a specific objective. By adding hashtags to your Instagram pictures, you can connect certain posts to particular activities: events, promotions, contests etc.

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